Top Companies Report

26. Jafra

July 3, 2008

Westlake Village, CA
Sales: $520 million


$520 million.

Key Personnel:

Frank Mineo, chief executive officer and president, Jafra Cosmetics International, Inc.; Beatriz Gutai, Jafra management board member and senior vice president of business development and new markets; Janice Jackson, Jafra management board member and chief marketing officer; Dr. Friedrich Kroos, Jafra management board member and senior vice president worldwide operations and business development; Enrique Marco, Jafra management board member and senior vice president and chief financial officer; Mari Loli Sanchez, Jafra management board member and president of Jafra Mexico.

Chief Scientific Officer:

Pragna Chakravarti, vice president of research and development and chief scientific officer.

Major Products:

Royal Jelly Lift Concentrate, Royal Jelly Body Complex, Royal Jelly Milk Balm, Royal Almond Collection, Vitamin C Peel Kit, Time Protector Daily Defense Cream and Time Corrector Nighttime Firming Moisture, Eau d’ Aromes revitalizing fragrance spray for women, Adorisse, Eau de Parfum for women, JF9 Black cologne for men, Tender Moments baby line, Art of Balance aromatherapy spa line.

New Products:

Personal Microdermabrasion Kit. To be launched: Mineral Makeup Line, re-launch of the Royal Jelly Line with new Royal Jelly Skin Care Regimen.


Jafra reported a 5% increase in sales to $520 million last year. On July 1, Frank Mineo was elected chief executive officer of the company.
Jafra celebrated its 50th anniversary in 2006. On the heels of its golden jubilee, Jafra kicked off 2007 with a series of National Leadership events for its independent consultants. The “Your Time is Now” themed events also showcased the launch of a new and complete line of home aromatherapy products Art of Balance and the spring/summer color collection, La Dolce Vita.
This year, Jafra also announced its official support of the American Heart Association’s (AHA) Go Red For Women. From March 1, 2007 through April 30, 2007, the company donated a portion of the proceeds from sales of the at-home Art of Balance spa line to the AHA for a total of $25,000 in support of Go Red For Women.