Sales: $180 million
Sales:$180 million (estimated).
Key Personnel:Denis John Healy Jr., chief executive officer.
Chief Scientific Officer:Michael Schultz, senior vice president of product development.
Major Products:Super Hard Shell, Zip Wax Car Wash, ICE line of products (ICE Liquid Polish, ICE Paste Polish, ICE Car Wash, ICE Liquid Clay Bar, ICE Spray Detailer).
New Products:ICE Total Interior Care, Rim Clean, Liquid-Paste Wax
Turtle Wax shows no signs of slowing down. The company continues to roll out an array of vehicle care products and company executives want even more.
In an interview last year with American Executive, CEO Denis John Healy Jr. said the ultimate goal is to become an industry leader not only in car care, but in surface care as well.