Top Companies Report

29. Markwins

July 7, 2009

City of Industry, CA
Sales: $550 million

Sales: $550 million (estimated).

Key Personnel: Eric Chen, chief executive officer; Julie Hsu, chief financial officer; Shawn Haynes, senior vice president, sales; Bill George vice president, North American sales.

Major Products: Cosmetics brands including The Color Institute, The Color Workshop, The Spa Workshop, Wet ‘n’ Wild, Black Radiance, Tropez, Disney’s Princess, High School Musical, ck Calvin Klein beauty.

Rocker Eye from Bare Escentuals debuted last Fall.
New Products: Black Radiance—Starry Eye Shadow Stick; Wet ‘n’ Wild—Velour powder puff, Kabuki powder brush, MegaGlo illuminating powder, Ultimate Mineral powder foundation, MegaShimmer Illuminating powder brush, Silk Finish highlight & contour brush, MegaMixers flavored lip balm, Wild Shine lip lacquer, Perfect Pair lip wand, Glassy Gloss jelly pops, Perfect Pair eye wand.

Comments: North America accounts for 37% of the company’s sales, with Europe representing Markwins’ largest export market.

Earlier this year, Bill George, who rejoined the firm after a several-year hiatus from beauty, said the consumer hit hardest by the economy is the shopper bringing home an annual household income of $50,000 or below.

“If value is king, we should continue to reign,” said Mr. George, who told Women’s Wear Daily his firm is well positioned for these times with capital for in-store demos, coupons and samples. “We’re not rolling in dough, but we have a healthy balance sheet,” he added.