Top Companies Report

30. Jafra

July 7, 2009

Westlake Village, CA
805.449.3000
www.jafra.com
Sales: $520 million


Sales: $520 million.

Key Personnel: Dr. Friedrich Kroos, president and chief executive officer; Enrique Marco, senior vice president and chief financial officer; Janice Jackson, senior vice president and chief marketing officer; Mari Loli Sanchez, president, Jafra Mexico; Connie Tang, president, Jafra USA.

Major Products: Royal Jelly—Milk Balm and Cellspan Complex, Lift Concentrate, Body Complex and Milk Bath; Jafra Dynamics—Hydration Dynamics, Balance Dynamics, Control Dynamics and Calming Dynamics; Royal Almond body care collection; Time Protector Daily Defense Cream; Eau d’ Aromes revitalizing fragrance spray for women; Adorrisse Eau de Parfum.

New Products: Personal Microdermabrasion Kit, includes facial treatment and cream; Makeup Primers; High Definition Waterproof Mascara; Mineral Makeup; Royal Jelly reformulation and packaging, skin care line; Neuquen, men’s fragrance and Adorisse Pure Gold, women’s fragrance. To be launched: Spa Therapy Hand Treatment, Harmony Dynamics Cooling Spritzer, Lifting Eye Cream, Split-end Repair hair capsules, Royal Jelly Nutritional Powder Drink with Antiox Phytonutrient blend and Tender Moments Belly Therapy Cream for pregnant women.

Split-end Repair Capsules are new from Jafra.
Comments: Sales were flat last year at Jafra. In January, the company named Dr. Friedrich Kroos president and chief executive officer. During the year, the company began operations in Brazil and is constructing a new manufacturing facility in Queretaro, Mexico that will open in October.

Jafra has a bold new product schedule that includes men’s skin care, depilatories and an intimate line of products. Also on tap are a new men’s scent, Aequor, and a women’s fragrance, Varsha. Other new products scheduled to debut are Beauty Renewal Elixir and Elasticity Recovery Hydrogel + Firmiplex Complex. Finally, Define Your Body will be re-launched in the coming months.



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