Westlake Village, CA
Sales: $520 million
Sales: $520 million.
Key Personnel: Dr. Friedrich Kroos, president and chief executive officer; Enrique Marco, senior vice president and chief financial officer; Janice Jackson, senior vice president and chief marketing officer; Mari Loli Sanchez, president, Jafra Mexico; Connie Tang, president, Jafra USA.
Major Products: Royal Jelly—Milk Balm and Cellspan Complex, Lift Concentrate, Body Complex and Milk Bath; Jafra Dynamics—Hydration Dynamics, Balance Dynamics, Control Dynamics and Calming Dynamics; Royal Almond body care collection; Time Protector Daily Defense Cream; Eau d’ Aromes revitalizing fragrance spray for women; Adorrisse Eau de Parfum.
New Products: Personal Microdermabrasion Kit, includes facial treatment and cream; Makeup Primers; High Definition Waterproof Mascara; Mineral Makeup; Royal Jelly reformulation and packaging, skin care line; Neuquen, men’s fragrance and Adorisse Pure Gold, women’s fragrance. To be launched: Spa Therapy Hand Treatment, Harmony Dynamics Cooling Spritzer, Lifting Eye Cream, Split-end Repair hair capsules, Royal Jelly Nutritional Powder Drink with Antiox Phytonutrient blend and Tender Moments Belly Therapy Cream for pregnant women.
|Split-end Repair Capsules are new from Jafra.|
Jafra has a bold new product schedule that includes men’s skin care, depilatories and an intimate line of products. Also on tap are a new men’s scent, Aequor, and a women’s fragrance, Varsha. Other new products scheduled to debut are Beauty Renewal Elixir and Elasticity Recovery Hydrogel + Firmiplex Complex. Finally, Define Your Body will be re-launched in the coming months.