Top Companies Report

18. Elizabeth Arden

July 11, 2011

Miramar, FL


Sales: $1.1 billion


$1.1 billion. Net income: $19.5 million for the year ended June 30, 2010.

Key Personnel:

E. Scott Beattie, chairman, president and chief executive officer; Joel B. Ronkin, executive vice president and general manager, North America; Stephen J. Smith, executive vice president and chief financial officer; Kathy Widmer, executive vice president and chief marketing officer; Pierre Pirard, executive vice president, product innovation and global supply chain; Oscar E. Marina, executive vice president, general counsel and secretary; L. Hoy Heise, executive vice president and chief information officer.

Major Products:

Elizabeth Arden skin care, color and fragrance products; Prevage anti-aging treatments; Elizabeth Taylor, Mariah Carey, Britney Spears and Usher celebrity fragrances; Juicy Couture, Kate Spade New York, John Varvatos, Rocawear, Alberta Ferretti, Halston, Geoffrey Beene, Badgley Mischka, Alfred Sung, Bob Mackie and Lucky designer fragrances.

New Products:

Couture Couture, Lollipop Bling. To be launched: Taylor Swift fragrances (Fall 2011).


For the nine months ended March 31, 2011, Elizabeth Arden reported a 5.3% increase in sales to $921.8 million. For the full year, the company expects sales to rise 5-6%. In November, Elizabeth Arden signed a licensing agreement with Taylor Swift to develop and market her own line of fragrances. The first scent will debut in prestige North American retailers in the fall.

For fiscal 2010, sales rose 3.1% on the success of the Couture Couture launch, as well as the continued rollout of Viva La Juicy. Sales of Britney Spears fragrances and Elizabeth Arden branded products increased too, but these increases were partially offset by a $20 million loss in distributed brand sales and a $13.5 million decline in sales of other fragrances, primarily Usher.

Sales in North America (61% of sales) rose less than 2% to nearly $673 million. Although sales to US department store customers decreased $17.4 million, sales to other customers, primarily mass customers, increased $28.2 million. International sales rose nearly 5% to more than $384 million. The gain was attributed, in part, to a $13.8 million increase in travel retail and the international rollout of Viva La Juicy and launches of Couture Couture and the Alberta Ferretti fragrance.

Related End-User Markets:

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