Top Companies Report

24. John Paul Mitchell Systems

July 11, 2011

Beverly Hills, CA


Sales: $590 million


$590 million (estimated).

Key Personnel:

John Paul DeJoria, chief executive officer; Luke Jacobellis, president.

Major Products:

Professional hair care products including Paul Mitchell, Awapuhi Wild Ginger, Tea Tree, Modern Elixirs, Paul Mitchell Professional Hair Color and Paul Mitchell Pro Tools.

New Products:

Awapuhi Wild Ginger Collection.


John Paul Mitchell (JPMS) products—known as Paul Mitchell—are sold through its 25 distributors to 100,000 US hair salons and to salons in more than 80 countries around the world.

Its latest launch is the Awapuhi Wild Ginger Collection, which was 30 years in the making and has become one of the brand’s core product lines.It utilizes Paul Mitchell’s signature ingredient, Hawaiian Awapuhi, and an exclusive keratin blend, KeraTriplex—the only complex available that is virtually identical to the protein found in human hair to repair hair, eliminating years of damage, according to the company.The collection launched with an in-salon treatment and seven at-home products in September.

JPMS also launched two additional styling products in late spring—Awapuhi Wild Ginger HydroCream Whip and Awapuhi Wild Ginger HydroMist Blow-Out Spray.

Related End-User Markets:

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