Top Companies Report

28. Energizer Holdings

July 11, 2011

St. Louis, MO


Sales: $460 million


$460 million (estimated) for skin care, sun care and shave preparations. Corporate sales: $4.2 billion. Net income: $403 million, for the year ended Sept. 30, 2010.

Key Personnel:

Ward M. Klein, chief executive officer; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer; Gayle G. Stratmann, vice president and general counsel; Peter J. Conrad, vice president, human resources.

Major Products:

Sun Care—Banana Boat and Hawaiian Tropic; Towelettes—Playtex and Wet Ones; Skin Care—Edge and Skintimate shave preparations, American Safety Razor brands (acquisition).

New Products:

Banana Boat SPF110 UltraMist Sunscreen Continuous Clear Sprays, Hawaiian Tropic Shimmer Effect Lotion SPF20 and SPF 40, Banana Boat Kids Tear-Free Sting Free UltraMist Sunscreen Continuous Lotion Spray SPF30 and SPF50, Banana Boat Kid and Baby Tear-Free Sting Free Lotion SPF50, Schick Hydro.

Shimmer Effect is new from Hawaiian Tropic.


Corporate sales for the year ended September 30, 2010 increased 8% to $4.2 billion. Net income on the year jumped 35% to $403 million. Skin care sales increased 3% on higher shipments of Hawaiian Tropic, and lower end of season sun care returns partially offset by lower shipments of Wet Ones as fiscal 2010 volumes returned to more normalized demand post H1N1 consumption peaks.

Last year, Energizer was honored by The Skin Cancer Foundation for its dedication to public education about sun protection at The Skin Cancer Foundation’s Annual Skin Sense Award Gala.

“We are honored to receive this award and are proud to be recognized as a leader in sun protection within the sun care industry,” said Al Robertson, general manager and chief marketing officer of Energizer Personal Care. “We’re committed to our partnership with The Skin Cancer Foundation and look forward to our continued work together to provide consumers with unsurpassed education on sun care to help protect their family’s skin.”

The Banana Boat and Hawaiian Tropic brands have both carried the Foundation’s Seal of Recommendation for almost two decades. Additionally, Banana Boat has underwritten the second year of the Foundation’s children’s education program, The Sensational Guide to Sun Safety: Fun in the Sun 101. Robertson accepted the award on behalf of Energizer Personal Care at The Skin Cancer Foundation’s Annual Skin Sense Award Gala held at The Pierre in New York City.

“Energizer Personal Care has been a long-standing partner and they are committed to helping us educate about the importance of sun protection,” said Perry Robins, MD, president, The Skin Cancer Foundation. “We are pleased to recognize them for their exceptional work in the sun care category and steadfast partnership with the Foundation.”

Last November, Energizer Holdings, Inc. completed the acquisition of American Safety Razor in a $301 million cash deal, which included the assumption of certain liabilities. American Safety Razor (ASR), based in Cedar Knolls, NJ, is the leader in private label blades, according to industry sources. Its roster also includes Personna and Comfort Touch brands, among many others. The firm entered into Chapter 11 last August.

For the six months ended March 31, 2011, Energizer’s corporate sales rose nearly 5% to $2.2 billion.

“Our year of investment continues as planned,” said Ward Klein, chief executive officer.“We are taking appropriate actions to right size our household products division production platform, fund the expansion of our global wet shave business, and execute various international market and new product initiatives. We believe these investments and other initiatives will serve as the foundation for establishing earnings momentum in 2012 and beyond.”

According to the company, its restructuring project, announced in the fourth quarter of fiscal 2010, remains on track as it expects to incur approximately $75 to $85 million in restructuring costs, with the vast majority in fiscal 2011, and generate annual savings of approximately $25 to $35 million, by the end of fiscal 2012.

Looking forward, Energizer expects the incremental impact of the Schick Hydro launch will drive a mid- to high-single digit growth in personal care net sales for the remaining six months of fiscal 2011. The company will also “anniversary” the Schick Hydro launch during the third fiscal quarter.

This Spring, Banana Boat teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get “Sun Certified” this year. Each consumer who takes a short “Sun Certification” quiz on will receive a “Sun Certified” badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation’s sun education initiatives, for a total donation of up to $101,000.

The Banana Boat “Sun Certification” program is part of a Sun 101 sun education campaign designed to give Americans the basic information they need to enjoy the sun without worry. This sun season, the brand is sharing advice from and hosting live conversations on its Facebook page with sun experts, including: two-time Olympic Gold Medalist and U.S. Women’s Soccer Team captain Christie Rampone, dermatologist Julie K. Karen and family lifestyle expert and magazine editor Amy E. Goodman.

“We are on a mission to inspire more people to use more sunscreen more often,” said Beth St. Raymond, director, Energizer Personal Care Sun Care, maker of Banana Boat.“An estimated 62% of American households don’t use sun care products, and by working with partners like The Skin Cancer Foundation, we hope to change that to ultimately reduce the incidence of skin cancer.”

Leading new products for Summer 2011 from Energizer Personal Care include “Sting-Free” variations of Banana Boat’s Tear-Free Kid and Baby Products as well asHawaiian Tropic’s Shimmer Effect products made with mica minerals.

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