Top Companies Report

28. Energizer Holdings

July 11, 2011

St. Louis, MO


Sales: $460 million


$460 million (estimated) for skin care, sun care and shave preparations. Corporate sales: $4.2 billion. Net income: $403 million, for the year ended Sept. 30, 2010.

Key Personnel:

Ward M. Klein, chief executive officer; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer; Gayle G. Stratmann, vice president and general counsel; Peter J. Conrad, vice president, human resources.

Major Products:

Sun Care—Banana Boat and Hawaiian Tropic; Towelettes—Playtex and Wet Ones; Skin Care—Edge and Skintimate shave preparations, American Safety Razor brands (acquisition).

New Products:

Banana Boat SPF110 UltraMist Sunscreen Continuous Clear Sprays, Hawaiian Tropic Shimmer Effect Lotion SPF20 and SPF 40, Banana Boat Kids Tear-Free Sting Free UltraMist Sunscreen Continuous Lotion Spray SPF30 and SPF50, Banana Boat Kid and Baby Tear-Free Sting Free Lotion SPF50, Schick Hydro.

Shimmer Effect is new from Hawaiian Tropic.


Corporate sales for the year ended September 30, 2010 increased 8% to $4.2 billion. Net income on the year jumped 35% to $403 million. Skin care sales increased 3% on higher shipments of Hawaiian Tropic, and lower end of season sun care returns partially offset by lower shipments of Wet Ones as fiscal 2010 volumes returned to more normalized demand post H1N1 consumption peaks.

Last year, Energizer was honored by The Skin Cancer Foundation for its dedication to public education about sun protection at The Skin Cancer Foundation’s Annual Skin Sense Award Gala.

“We are honored to receive this award and are proud to be recognized as a leader in sun protection within the sun care industry,” said Al Robertson, general manager and chief marketing officer of Energizer Personal Care. “We’re committed to our partnership with The Skin Cancer Foundation and look forward to our continued work together to provide consumers with unsurpassed education on sun care to help protect their family’s skin.”

The Banana Boat and Hawaiian Tropic brands have both carried the Foundation’s Seal of Recommendation for almost two decades. Additionally, Banana Boat has underwritten the second year of the Foundation’s children’s education program, The Sensational Guide to Sun Safety: Fun in the Sun 101. Robertson accepted the award on behalf of Energizer Personal Care at The Skin Cancer Foundation’s Annual Skin Sense Award Gala held at The Pierre in New York City.

“Energizer Personal Care has been a long-standing partner and they are committed to helping us educate about the importance of sun protection,” said Perry Robins, MD, president, The Skin Cancer Foundation. “We are pleased to recognize them for their exceptional work in the sun care category and steadfast partnership with the Foundation.”

Last November, Energizer Holdings, Inc. completed the acquisition of American Safety Razor in a $301 million cash deal, which included the assumption of certain liabilities. American Safety Razor (ASR), based in Cedar Knolls, NJ, is the leader in private label blades, according to industry sources. Its roster also includes Personna and Comfort Touch brands, among many others. The firm entered into Chapter 11 last August.

For the six months ended March 31, 2011, Energizer’s corporate sales rose nearly 5% to $2.2 billion.

“Our year of investment continues as planned,” said Ward Klein, chief executive officer.“We are taking appropriate actions to right size our household products division production platform, fund the expansion of our global wet shave business, and execute various international market and new product initiatives. We believe these investments and other initiatives will serve as the foundation for establishing earnings momentum in 2012 and beyond.”

According to the company, its restructuring project, announced in the fourth quarter of fiscal 2010, remains on track as it expects to incur approximately $75 to $85 million in restructuring costs, with the vast majority in fiscal 2011, and generate annual savings of approximately $25 to $35 million, by the end of fiscal 2012.

Looking forward, Energizer expects the incremental impact of the Schick Hydro launch will drive a mid- to high-single digit growth in personal care net sales for the remaining six months of fiscal 2011. The company will also “anniversary” the Schick Hydro launch during the third fiscal quarter.

This Spring, Banana Boat teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get “Sun Certified” this year. Each consumer who takes a short “Sun Certification” quiz on will receive a “Sun Certified” badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation’s sun education initiatives, for a total donation of up to $101,000.

The Banana Boat “Sun Certification” program is part of a Sun 101 sun education campaign designed to give Americans the basic information they need to enjoy the sun without worry. This sun season, the brand is sharing advice from and hosting live conversations on its Facebook page with sun experts, including: two-time Olympic Gold Medalist and U.S. Women’s Soccer Team captain Christie Rampone, dermatologist Julie K. Karen and family lifestyle expert and magazine editor Amy E. Goodman.

“We are on a mission to inspire more people to use more sunscreen more often,” said Beth St. Raymond, director, Energizer Personal Care Sun Care, maker of Banana Boat.“An estimated 62% of American households don’t use sun care products, and by working with partners like The Skin Cancer Foundation, we hope to change that to ultimately reduce the incidence of skin cancer.”

Leading new products for Summer 2011 from Energizer Personal Care include “Sting-Free” variations of Banana Boat’s Tear-Free Kid and Baby Products as well asHawaiian Tropic’s Shimmer Effect products made with mica minerals.

Related End-User Markets:

blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Feel the Burn?

    Feel the Burn?

    Tom Branna, Editorial Director||March 1, 2016
    Sun care product sales rise, but more must be done to make sure compliance rates grow.

  • New Sun Care Ingredients

    March 1, 2016
    Here is a list of new ingredients for sun care that have been introduced by industry suppliers during the past 12 months. For information regarding any of the products listed here, contact the supplier directly using the information provided.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Slow Burn

    Slow Burn

    Tom Branna, Editorial Director||October 1, 2015
    No news from the FDA is bad news for the sun care industry.

  • Tried & True

    Tried & True

    Melissa Meisel, Associate Editor||October 1, 2015
    Test providers strive to prove a product’s efficacy for consumer confidence.

  • Market Your Cosmetics In Europe with Safety

    Market Your Cosmetics In Europe with Safety

    Pascal Yvon, IDEA TESTS Group||October 1, 2015
    Compliance to European safety regulations for cosmetic products, final formulations and ingredients.

  • A Consumer Revolution

    A Consumer Revolution

    Melissa Meisel, Associate Editor||June 1, 2015
    IRI’s 2015 Summit celebrates the progression of information.

  • Yeah, But How Does It Make You Feel?

    Yeah, But How Does It Make You Feel?

    Imogen Matthews, In-Cosmetics||January 6, 2015
    An update on the growing importance of creating a sensory dimension in cosmetics and toiletries.

  • Think Differently

    Think Differently

    Tom Branna , Editorial Director||January 6, 2015
    The 2014 Annual Meeting of the Society of Cosmetic Chemists attracted the largest crowd in years.

  • Over Exposed

    Melissa Meisel, Associate Editor||November 3, 2014
    NYSCC explores opportunity in sun care at symposium.

  • Trade Association Directory 2014

    February 7, 2014
    Following are the contact details of trade associations that serve various segments of our industry and are mentioned frequently in the pages of Happi. Associations that are not listed but wish to be included should contact Tom Branna, Happi/Rodman Media, Ramsey, NJ Tel: (201) 880-2223; Fax: (201) 825-0553; Email:

  • Expanding to India

    Expanding to India

    Gunjan Bagla, Amritt, Inc.||August 2, 2013
    Advice for international CPG companies on how to avoid pitfalls while taking advantage of opportunities in this fast-growing country.

  • Happi 2013 International Top 30

    Happi 2013 International Top 30

    August 2, 2013
    Emerging markets play a key role in growth plans

  • Beauty’s Top Source For Education

    Beauty’s Top Source For Education

    Jill Birkett, Brand Director, Beauty & Wellness | UBM Live||May 3, 2013
    HBA Global Expo is June 18-20.

  • Managing the Regulatory Environment

    Managing the Regulatory Environment

    Melissa Meisel, Associate Editor||May 3, 2013
    NYSCC looks at global regulations.

  • With or Without You

    With or Without You

    Christine Esposito, Associate Editor||May 3, 2013
    The latest word on preservatives.

  • All Under One Roof

    All Under One Roof

    Tom Branna, Editorial Director||May 3, 2013
    A visit with Spectrum Chemicals.

  • A Learning Experience

    A Learning Experience

    Tom Branna , Editorial Director||November 21, 2012
    The New York Chapter of the Society of Cosmetic Chemists scoured the globe in search of experts for its sun exposure symposium.

  • Contract Manufacturing/Private Label Directory

    October 1, 2012
    Searching for a partner to manufacture your skin care formula or your new hard surface cleaner? Check out our directory, which was updated this month.

  • Boosting the Performance Of Sunscreen Formulations

    Boosting the Performance Of Sunscreen Formulations

    Thomas Russo and John Chase, Lipo Chemicals, Inc.||September 28, 2012
    Two specialty additives from Lipo Chemicals improve the aesthetic quality of sunscreen formulations and aid solubility of specific sunscreen actives.