Top Companies Report

3. SC Johnson

July 11, 2011

Racine, WI


Sales: $8.8 billion


$8.8 billion (estimated) for the year ended June 30, 2010. But that total includes sales for food management.

Key Personnel:

H. Fisk Johnson, chairman and chief executive officer; Brian Tuffin, president, SC Johnson of Canada and general manager, SC Johnson Canada; Jane M. Hutterly, executive VP-worldwide corporate and environmental affairs; Gayle Kosterman, executive VP-worldwide human resources; Roberto Leopardi, group managing director of European Central Cluster, SC Johnson Germany; Keith Maurer, director of customer service & logistics and director; Luca Mignini, senior vice president of Europe, Australia/New Zealand and Japan—SC Johnson Germany; Christopher S. Moeller, managing director, Vietnam; Rocky Perga, director of planning, administration and architecture; Steven P. Stanbrook, president, Asia and American operations.

Major Products:

Household Care—Drano, Duck, Fantastik, Glade, Grab-it, Mr. Muscle, Nature’s Source, Oust, Pledge, Scrubbing Bubbles, Shout, Vanish, Windex, Bayfresh, Caldrea, Mrs. Meyer’s. Pest Control—Autan, Baygon, Off!, Raid. Floor Care—Armstrong, Brite, Future, SC Johnson Floor Wax; Auto Care—Grand Prix.

New Products:

Household Care—Scrubbing Bubbles Mega Shower Foamer, Toilet Cleaning Gel and Automatic Shower Cleaner, Windex Mini; Shoe Care—Kiwi, Tana and Bama (acquisition).


Sales rose an estimated 3.5% last year at privately-held SC Johnson. In April, SC Johnson completed the acquisition of the global shoe care business of Sara Lee Corp. The global shoe care business is comprised of the brands Kiwi, Kiwi Kleen, Tana and Bama, among others. The sale will close in the remaining jurisdictions pending certain conditions. The deal was originally announced on Dec. 31, 2010, with a binding offer from SC Johnson of €245 million. Still pending is Sara Lee’s sale of its non-Indian insecticides business to SC Johnson for €153.5 million.

As widely reported, Sara Lee is exiting the home and body care business to concentrate on food.

During the past year, Sara Lee has announced and closed transactions for its stake in the Indian insecticides joint venture Godrej Sara Lee (sold to Godrej for €185 million), its air care business (sold to Procter & Gamble for €320 million), its body care and European detergents businesses (sold to Unilever for €1.21 billion) and its White King and Janola brands (sold to Symex for €38 million).

Last month, the company was named a 2011 Top 10 US green brand by ImagePower. The survey, sponsored in part by Esty Environmental Partners and WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland, measures consumer perceptions of green industries, products and brands.The survey polled 9,000 respondents in eight countries, including Australia, Brazil, China, France, Germany, India, the US and UK. Fifty US companies were assessed.

Despite its focus on green, SCJ brass isn’t so naïve to think that consumers will purchase a product just because it’s good for the environment.At Fortune’s Green Summit, Fisk Johnson noted that US consumers just won’t buy concentrated products that forces them to dilute them with water.

“Consumers just aren’t willing to buy this,” said Johnson. “We sell a product like this in the developing world, where the few pennies they save is meaningful to them, and they’re willing to go to the inconvenience of refilling the bottle. But we’re just not able to succeed with this in North America.” Johnson says that without consumer willingness to make small changes like using concentrates, there will not quickly assist solving “the bigger problem for the next generation.” Still, that isn’t stopping SCJ from launching Windex Mini this year.

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products China.

  • A Frosch Start in the US

    A Frosch Start in the US

    Christine Esposito, Associate Editor||January 18, 2016
    A trusted eco-savvy German household cleaning brand is now available in America.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers