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39. Turtle Wax

Published July 12, 2011
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39. Turtle Wax

Willowbrook, IL


Website: www.turtlewax.com

Sales: $147 million


$147 million (estimated)

Key Personnel:

Denis John Healy Jr., chairman and chief executive officer; Sondra Healy, co-chairman; Tom Healy, vice president of global sales and marketing; and Mike Schultz, senior vice president of R&D.

Major Products:

Automotive appearance products sold under the Turtle Wax brand name, as well as Ice and F21.

New Products:

Turtle Wax Fresh Shine Scented Protectants with Odor Eliminator.


Turtle Wax has built its empire on making cars look their best. This spring, the firm rolled out Turtle Wax Fresh Shine Scented Protectants with Odor Eliminator, which cleans, shines, protects and deodorizes all non-porous automotive interior, plastic, vinyl, leather and rubber surfaces, and leaves a long-lasting scent behind, sans the residue. Its state-of-the-art formula includes UV absorbers that prevent fading, drying and cracking of interior plastics and rubber while shine-enhancing polymers restore the glossy new look of the interior plastic. There are four scents in the range—Outdoor Fresh, New Car, Berry Blast and Caribbean Coconut.

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