$140 million (estimated).
Mark Landry, chief executive officer and president.
Detergents—Fab, Dynamo, Ajax, ABC, Arctic Power (Canada). Laundry aids—Rit dye, Niagara spray starch, Final Touch Fabric Softener, Sunguard.
Phoenix Brands has a new home as Trilantic Capital Partners sold the home care products maker to Lincolnshire Management at the start of the year. Phoenix Brands sells well-known brands such as Dynamo laundry detergent, Niagara spray starch and Rit dye. The latter has its own website with a project guide and a collection of bloggers who post ways they use the dye to change the color of everything from their shoes to their bedding.