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40. Phoenix Brands

Published July 12, 2011
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40. Phoenix Brands

Stamford, CT



Sales:$140 million


$140 million (estimated).

Key Personnel:

Mark Landry, chief executive officer and president.

Major Products:

Detergents—Fab, Dynamo, Ajax, ABC, Arctic Power (Canada). Laundry aids—Rit dye, Niagara spray starch, Final Touch Fabric Softener, Sunguard.


Phoenix Brands has a new home as Trilantic Capital Partners sold the home care products maker to Lincolnshire Management at the start of the year. Phoenix Brands sells well-known brands such as Dynamo laundry detergent, Niagara spray starch and Rit dye. The latter has its own website with a project guide and a collection of bloggers who post ways they use the dye to change the color of everything from their shoes to their bedding.

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