Top Companies Report

48. Method

July 12, 2011

San Francisco, CA

415.901.6300

www.methodhome.com

Sales: $110 million


Sales:

$110 million (estimated).


Key Personnel:

Drew Fraze, chief executive officer; Adam Lowry, co-founder and chief greenskeeper; Eric Ryan, co-founder and chief brand architect.


Major Products:

Laundry detergent; home cleaning products including all-purpose cleaning sprays, dish soap, bathroom cleaners, floor cleaners and antibacterial cleaners; and personal care, mainly in form of gel and foaming hand washes.


New Products:

All-purpose natural surface cleaners, bathroom cleaning spray and glass + surface cleaning spray, laundry detergent and dish soap refills, antibacterial orange zest spray and wipes, Mickey and Minnie foaming hand wash.


Comments:

There clearly has been a method to Adam Lowry’s and Eric Ryan’s madness, as Method celebrates it 10th anniversary this year. Company executives maintain that sales rose 20% last year, excluding comparisons to products such as air fresheners, which Method discontinued.


During the past decade, consumers have come to love the company for its stylish design as well as its commitment to good-for-you/good-for-the earth principles, packaging and products, like its latest laundry detergent and dish detergent refills. These pouches, according to Method, provide consumers with a more affordable alternative; it offers an 80% savings in plastic, water plus energy production; and has an innovative, space-saving package design with an easy-to-pour handle.


Also on the packaging front, Method is partnering with Terracycle to give the spent refill pouches a second life (read more about this in our June issue, Thinking About the Box, p. 97).


Product wise, Method has rolled out new all-purpose cleaning sprays, bathroom cleaning spray and glass and surface cleaning spray fueled by “powergreen” technology, which is said to deliver a powerful clean using plant-based solvents and surfactants. The technology comes via Method’s alliance with Segetis, Inc. Levulinic ketals—the cornerstone of what Segetis calls its “Javelin Technology,” are a broad family of bio-based compositions. Enabled by the development of selective ketalization of levulinic acid esters, these compounds have broad solubility enabling their use as cleaning solvents or coupling agents in liquid formulations.


In addition, Method now sports a line of botanical household disinfectant sprays and wipes that are registered by the Environmental Protection Agency. On this launch, Method partnered with CleanWell Company, which makes thyme-based disinfecting technology that kills 99.99% household bacteria including E.coli, salmonella enterica, influenza A and H1N1 virus on hard, non-porous surfaces.

blog comments powered by Disqus
  • Between The Sheets: A look at the dryer sheet category

    Between The Sheets: A look at the dryer sheet category

    Christine Esposito, Associate Editor||January 25, 2016
    How has the fabric softener sheet category fared of late?

  • A Frosch Start in the US

    A Frosch Start in the US

    Christine Esposito, Associate Editor||January 18, 2016
    A trusted eco-savvy German household cleaning brand is now available in America.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending their money and how they’re cleaning clothes is chan

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Lush Is Flush with Novel Ideas

    Lush Is Flush with Novel Ideas

    Tom Branna, Editorial Director||November 2, 2015
    New products are the lifeblood of every company. Lush will launch more than 200 of them.

  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director||November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.

  • A Fresh Take

    A Fresh Take

    Melissa Meisel, Associate Editor||November 2, 2015
    Today’s soaps and shower products do more than just cleanse—they solve skin quandaries, are portable or even look whimsical!

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Tried & True

    Tried & True

    Melissa Meisel, Associate Editor||October 1, 2015
    Test providers strive to prove a product’s efficacy for consumer confidence.

  • Market Your Cosmetics In Europe with Safety

    Market Your Cosmetics In Europe with Safety

    Pascal Yvon, IDEA TESTS Group||October 1, 2015
    Compliance to European safety regulations for cosmetic products, final formulations and ingredients.

  • Talking Point

    Talking Point

    Christine Esposito, Associate Editor||October 1, 2015
    For its inaugural Sustainability Dialog in Frankfurt, Clariant gathered stakeholders that included a mix of customers, third

  • A Consumer Revolution

    A Consumer Revolution

    Melissa Meisel, Associate Editor||June 1, 2015
    IRI’s 2015 Summit celebrates the progression of information.


  • Yeah, But How Does It Make You Feel?

    Yeah, But How Does It Make You Feel?

    Imogen Matthews, In-Cosmetics||January 6, 2015
    An update on the growing importance of creating a sensory dimension in cosmetics and toiletries.

  • A Nod To The Nose

    A Nod To The Nose

    Christine Esposito, Associate Editor||January 6, 2015
    The right scent enhances the experience and adds some excitement in the workhorse household products sector.

  • A Dose of Reality?

    A Dose of Reality?

    Tom Branna, Editorial Director||January 6, 2015
    Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain.

  • Think Differently

    Think Differently

    Tom Branna , Editorial Director||January 6, 2015
    The 2014 Annual Meeting of the Society of Cosmetic Chemists attracted the largest crowd in years.

  • The Next 100 Years

    The Next 100 Years

    Tom Branna, Editorial Director||January 6, 2015
    Its Centennial Celebration over, the Consumer Specialty Products Association charts a path for growth for another century. One thing is constant, however, CSPA will remain a trusted business partner for members, regulators, legislators, retailers and NGOs.

  • Left to Their Own Devices

    Left to Their Own Devices

    Imogen Matthews, In-Cosmetics||November 3, 2014
    Demand for mechanical gadgets of all types continues to grow in the global personal care market.

  • Never Ending Journey

    Never Ending Journey

    Melissa Meisel and Christine Esposito , Associate Editors||November 3, 2014
    Sustainability is the present and future of household and personal care packaging.

  • How Now, Kao?

    How Now, Kao?

    Tom Branna, Editorial Director||November 3, 2014
    The multinational consumer product giant is bringing its extensive product line to consumers around the world.

  • Find Your Niche

    Find Your Niche

    Tom Branna, Editorial Director||November 3, 2014
    Yes, the US household cleaning category is dominated by multinationals, but there’s still room for smaller, agile companies.

  • Basic Defense

    Basic Defense

    Christine Esposito, Associate Editor||November 3, 2014
    Hand soaps usually take the spotlight when cold and flu season comes around, but will fear of Ebola and Enterovirus get consumers to wash up more often?