Top Companies Report

19. Bolton Group

August 11, 2011

19. Bolton Group

The Netherlands

Sales: $1.2 billion (estimated)

Major Products:

Household care—Omino Bianco laundry care, WC Net bathroom cleaners, Carolin floor cleaners, SMAC metal and all-purpose cleaners, Overlay floor and surface cleaners, Merito ironing aids, Fornet oven cleaners, Last dishwashing liquid, Vetril glass cleaners, Argentil silver cleaner, Ouragan and Crofty drain pipe cleaners, WC Eend toilet cleaners (licensed brand), Cyclon heavy duty hand soap, Dubro kitchen care products, Solivaisselle dishwashing products, Nibro ironing aids and starch, D’Or natural soap for surfaces and textiles. Personal care—Borotalco soaps, shower gels, talcum powder; Neutro Roberts body care; Rogé Cavaillés body care; Sanogyl oral care; Somatoline cosmetic and slimming products; Roberts Fragrance personal care; Acqua Alle Rose facial cleanser; Citrosil disinfectant solutions, sprays and wipes; Botot mouthwashes; Wetties wipes; Soapy liquid hand soaps; Silx depilatories. Beauty—Collistar cosmetics, body treatments, facial treatments, tanning products, self-tanners, hair care, men’s grooming and fragrance.

New Products:

Collistar—Special First Wrinkles Mask, Special Anti-Aging Reshaping Filler Cream Night, Extra Volume and Lash Plumping Mascara (redesign), Italian Look Spring/Summer Collection,Special Perfect Body Treatments for hip and abdomen (line extension), Men’s Regenerating Night Cream, Special Perfect Moisturizing Tanning Spray (SPF 10-30).


Bolton Group, a privately held company, began as a regional distributor in 1949 and has grown to an international firm sporting 50 product lines with a strong portfolio of household, personal care and beauty products.

Bolton Group has doubled sales in the past 10 years, has almost doubled its advertising investments in the past five years, has acquired 11 major companies and brands in the past 10 years, and has established new subsidiaries in five countries in the last seven years.

But household and personal care products only represent a portion of the business. According to the company, 16.6% of its corporate sales stem from personal care, 20.2% from household care and 5.9% from beauty care products. Food products accounted for 44% of sales, adhesives 13.1% and pet care, its newest business, represented 0.2%.

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