Top Companies Report

28. Lornamead

August 11, 2011

United Kingdom

www.lornamead.com


Sales: $711 million


Key Personnel:

Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; Aart Weijburg, non-executive director; Charles Hinkaty, non-executive director; Philip Smith, non-executive director.


Major Products:

Hair care—Aqua Net, Brisk, Bristows, Crisan, Finesse, Harmony, Lice Shield; Cosmetics and skin care—CCS Footcare, CD, Cidal, Handsan, Harmony Indulgence, Lanosan, Lypsyl, Simple, Triple Dry, Witch skincare, Wright’s; Bath luxuries and fragrance—Woods of Windsor, Yardley of London; Oral care—Brilliant, Natural White, Rapid White, Clinomyn; Home care—Stergene.


New Products:

Finesse Clean + Simple, AquaNet Silver Beauty, Yardley Royal English Daisy, Yardley Citrus & Wood For Men, CD Q-10 Shower Gel, CD Natural Dry Cotton Extract Deodorants, Crisan Anti-Hair-Loss System, Handsan Natural Lavender Liquid Soap, Vosene Activating Hair Tonic, Vosene Kids Mega Hold Styling Gel and Extra Shine Detangler Spray, Witch Anti-Blemish Cosmetics, Harmony Indulgence Hair Care, Rapid White Triple Action Whitening Booster Gel.


Comments:

Lornamead bulked up its personal care portfolio this year with a variety of licensing and acquisition deals. In June, it obtained the license of the Simple brand for bar soaps from Unilever in the UK, Ireland and the Channel Islands and has acquired the bar soap brands Wright’s and Cidal. The license and acquisition agreements follow the UK Office of Fair Trading’s concerns relating to Unilever’s acquisition of Alberto Culver in the UK bar soaps category.


This agreement is a strategic move for Lornamead in a key category, making it one of the top three bar soap providers in the UK. With an existing market share of 7.7%, the Simple soap bars will form part of the company’s strong portfolio of bar soaps in the UK, Europe and America.


With more than 150 years’ heritage, Wright’s is known for its antiseptic properties and traditional coal tar fragrance while Cidal is recognized as a natural antibacterial bar soap. Lornamead has acquired the assets, rights and inventory to all Wrights and Cidal products globally.


Mike Jatania, chief executive officer of Lornamead, commented,“This agreement is a strategic move for us in a key category where we already have a strong presence and a proven track record of driving market share. From a European perspective, Lornamead is already a major player in this category and within America our Yardley brands grows at an impressive rate. By bringing these brands into our portfolio, we can apply our specialist knowledge and success in branded bar soaps in order to continue to drive market share in this category. In addition to this latest agreement, we continue to actively look for other brand acquisitions.”


The announcement of these acquisitions and the perpetual license agreement shortly followed the company’s acquisition of Witch in April 2011 from E.C. DeWitt & Company Limited. The purchase followed Lornamead’s possession of the global license for the brand since April 2009. While under the license of Lornamead, the brand has achieved a unique position in the medicated skin care category with the launch of the only naturally inspired anti-blemish cosmetics range in January 2011. Witch is distributed through multiple retailers in the UK, including Boots, Superdrug, Sainsbury’s and Tesco. Lornamead has acquired the assets, rights and inventory to all Witch products globally.

Related End-User Markets:

blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.