Top Companies Report

30. Mandom

August 11, 2011


Sales: $670 million

Key Personnel:

Motonobu Nishimura, executive president, representative director; Hiroshi Kamei, executive vice president, representative director; Masayoshi Momota, senior managing executive officer, chairman of subsidiary, director; Yasuaki Kameda, executive officer, director of first product development; Hiroshi Kanayama, executive officer, director of second product development.

Major Products:

Men’s toiletries—Gatsby, GB and Lucido; Women’s toiletries—Fraiche, Treatia, Lucido-L, Produce, Pixy, Baby Veil, Cleansing Express, Aroma Breeze and Simplity.

New Products:

Gatsby deodorant roll on, Gatsby Body Shower Gel Renewal; Lucido (brand redesign as anti-aging series).


Sales for the year ended March 31, 2011 rose 5% to $670 million at Mandom Corporation. Its men’s grooming business in Japan increased due to strong sales of Gatsby and GB; in Asia, sales rose due to favorable Gatsby results and advantageous exchange rates. In its women’s cosmetry business, sales decreased in Japan due to sluggish Lucido-L sales. However, in Asia, it increased thanks to advantageous exchange rates, despite sluggish Pucelle performance, according to the company.
Mandom’s women’s cosmetics business declined in Japan as a result of the reduced number of products following item composition review, according to the company. The Pixy Makeup Series boosted business in Asia as well as advantageous exchange rates.

Mandom sold its Osaka-based subsidiary of Guinot Japan to Wamiles Cosmetics Inc. in October 2010, according to reports.

Related End-User Markets:

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