Top Companies Report

8. LVMH

August 11, 2011

France

www.lvmh.com


Sales: $4.0 billion


Key Personnel:

Bernard Arnault, chairman and chief executive officer; Antonio Belloni, group managing director; Pierre Godé, vice chairman; Christopher de Lapuente, Sephora; Laurent Boillot, Guerlain; Edward Breenan, DFS; Alain Lorenzo, Parfums Givenchy; Claude Martinez, Parfums Christian Dior; Patricia Tranvouëz-Derrey, Kenzo Parfums.


Major Products:

Perfume, makeup and skin care. Brands include Christian Dior, Guerlain, Givenchy and Kenzo, Benefit, Fresh, Acqua di Parma, Parfums Loewe, Fendi and Pucci.


New Products:

Idylle fragrance, Play for Her fragrance, Dior Addict lipstick, Miss Dior fragrance.

 

Comments:

Sales of perfumes and cosmetics rose 12% last year and accounted for 15% of LVMH’s corporate sales. Taking a closer look at the LVMH beauty brands, Parfums Christian Dior was driven by the success of fragrance favorites such as J’adore, Poison and Eau Sauvage. Other product categories enjoyed strong growth thanks to the excellent performance of the new Rouge Dior lipstick range and the Capture skin care line. Guerlain benefited from the success of its new Idylle fragrance and continued popularity of Shalimar, as well as its skin care line, Orchidée Impériale. The new Play for Her women’s fragrance from Parfums Givenchy made a successful debut too, while Benefit and Make Up For Ever found new fans around the world.


For the first quarter of 2011, fragrance and cosmetics sales rose 9% to $1 billion. The Christian Dior unit led the way, thanks to gains made by existing brands as well as the successful launches of Dior Addict lipstick and Miss Dior fragrance. Guerlain continued to benefit from the rapid growth of its legendary perfume Shalimar and from its skin care range Orchidée Impériale. Givenchy’s growth was driven by the success of Play for Her, launched in 2010. Benefit and Make Up For Ever experienced exceptional growth across all markets, according to LVMH.

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