Top Companies Report

The International Top 30 Report

August 11, 2011

Billions and Billions Served?

With established markets like Western Europe and North America limping along at low-single digit growth rates, astute multinationals have reworked their expansion plans and are firmly committed to building share in emerging markets such as China and India. In the personal care and household products industry, L’Oréal is leading the charge, with a forward-thinking plan to add two billion consumers during the next several years. Other marketers, including Unilever and Shiseido, have their own strategies to expand their consumer bases, and you can read about all of them in The International Top 30, our annual look at the leading marketers in the household and personal products industry with corporate headquarters outside the US.


For example, Unilever CEO Paul Polman recently admitted to analysts that his company may have gone a bit too far in cost-cutting measures in recent years. Now, the Unilever team is building a strategy that it hopes will garner double-digit gains for the next several years. Meanwhile, after a couple of years of cost-cutting of its own, L’Oréal is growing again, helped along by a 20% surge in sales of luxury products in Asia. As it has since we started The International Top 30 back in 1991, Unilever leads our list, followed by L’Oréal, Reckitt Benckiser, Henkel and Kao to round out our top five.


Companies are ranked according to sales of household, personal care and industrial and institutional products for their most recently concluded fiscal year. Sales are translated from local currency to US dollars using an average exchange rate for the fiscal year reported. For privately-held firms, sales are estimated via a variety of industry sources. Of course, if you are looking for results for US-based companies, be sure to read The Top 50, which is available now online at Happi.com.


As always, we hope you enjoy this edition of The International Top 30, and we welcome your comments and suggestions for new companies on our list.

 

The International Top 30

1.

Unilever

United Kingdom

$28.5 billion

2.

L’Oréal

France

$25.8 billion

3.

Reckitt Benckiser

United Kingdom

$13.0 billion

4.

Henkel

Germany

$10.0 billion

5.

Kao

Japan

$9.5 billion

6.

Shiseido

Japan

$7.5 billion

7.

Beiersdorf

Germany

$7.0 billion

8.

LVMH

France

$4.0 billion

9.

Lion

Japan

$2.9 billion

9.

Natura

Brazil

$2.9 billion

11.

GlaxoSmithKline

United Kingdom

$2.4 billion

12.

Kosé

Japan

$2.0 billion

12.

Oriflame

Sweden

$2.0 billion

14.

LG

South Korea

$1.8 billion

15.

Amore Pacific

South Korea

$1.7 billion­­­

16.

Clarins

France

$1.5 billion

17.

Chanel

France

$1.4 billion

17.

Yves Rocher

France

$1.4 billion

19.

Bolton

The Netherlands

$1.2 billion

19.

McBride

United Kingdom

$1.2 billion

19.

Pierre Fabre

France

$1.2 billion

19.

PZ Cussons

United Kingdom

$1.2 billion

23.

Fancl

Japan

$1.1 billion

23.

Pola

Japan

$1.1 billion

23.

Puig

Spain

$1.1 billion

26.

L’Occitane

Luxembourg

$1.0 billion

27.

Sunstar

Switzerland

$742 million

28.

Lornamead

United Kingdom

$711 million

29.

Menard

Japan

$700 million

30.

Mandom

Japan

$670 million

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • A New Contender?

    A New Contender?

    January 6, 2017
    Detergent sales are up, innovation continues and Henkel is determined to make it a dogfight in the segment.

  • Engagement 2016

    Engagement 2016

    January 6, 2017
    CSPA convenes in Fort Lauderdale for annual meeting.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • New Hair Care Ingredients

    December 1, 2016
    Check out the latest releases from suppliers.

  • Hair & Now

    Hair & Now

    Melissa Meisel, Associate Editor ||December 1, 2016
    The shampoo and conditioner category is expanding with modern takes on these classic formulations.

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.

  • Aromas Revealed: Fragrance Disclosure

    Aromas Revealed: Fragrance Disclosure

    Daniel Greenberg, Agilex Fragrances||November 2, 2016
    Fragrance disclosure is a potentially dangerous issue.

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.

  • New Ingredients for  Household Cleaners

    New Ingredients for Household Cleaners

    Tom Branna, Editorial Director||November 2, 2016
    Here are ingredients introduced by suppliers during the past 12 months.

  • A-Okay!

    A-Okay!

    Imogen Matthews, For In-Cosmetics||November 2, 2016
    K-Beauty influences cosmetic development around the world.

  • Shine On

    Shine On

    Melissa Meisel, Associate Editor||November 2, 2016
    Oral care products are rising to the task with innovative components.

  • Next Gen  Antiseptics

    Next Gen Antiseptics

    Emily Kalal and Katherine S. Maka, RITA Corporation||November 2, 2016
    RITA researchers detail the benefits of 0.75% chlorhexidine gluconate (CHG) antiseptic handwash

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas