Top Companies Report

11. Limited Brands

June 28, 2012

Columbus, OH
614.415.7000
www.limitedbrands.com
Sales: $2.9 billion (estimated) for home fragrance and personal care products.
Corporate sales: $10.3 billion. Net income: $850 million for the year ended Jan. 28, 2012.

Key Personnel: Leslie H. Wexner, chairman and chief executive officer; Stuart Burgdoerfer, executive vice president and chief financial officer; Nicholas Coe, chief executive officer, Bath & Body Works; Charles C. McGuigan, chief operating officer; Jane L. Ramsey, executive vice president, human resources; Martyn R. Redgrave, executive vice president and chief administrative officer; Sharen Jester Turney, chief executive officer and president, Victoria’s Secret.

Major Products: Bath & Body Works—Signature Collection, antibacterial and home fragrance product lines; Victoria’s Secret—Secret Garden, Beauty Rush, Dream Angels, Incredible by Victoria’s Secret, VS Attractions, Sexy Little Things, Very Sexy, Bombshell and Pink fragrances and VS Makeup.

New Products: Bath & Body Works—American Boardwalk candle collection, Malibu Heat body care; Victoria’s Secret Beauty—Rush glossy lip tints.

Comments: Corporate sales rose 8% last year and comparable store sales increased 10%. Net income increased nearly 6%. Gross profit jumped 130 basis points to 39.1% of net sales. Victoria’s Secret sales rose 11% and Bath & Body Works sales rose 6%. The company credited the increase in B&BW’s sales to growth in the Signature Collection, home fragrance and antibacterial categories, partially offset by a decline in gift set business.

Last year, the number of company-owned retail stores (Victoria’s Secret, Bath & Body Works, La Senza, Henri Bendel) totaled 2,941, a decline of 27 units from the previous year. During the year, the company opened 40 stores and closed 67 stores in North America. Elsewhere, The Limited and its partners opened 40 more Victoria’s Secret Beauty and Accessories stores bringing the total to 57 with plans to add 75 more stores in 2012. Twelve B&BW stores were opened in the Middle East last year, bringing the total to 18. The Limited’s partners plan to open 32 more stores this year.

At the 2012 Fragrance Foundation FiFi Awards, Victoria’s Secret Beauty’s Angel scent won two awards: Broad Appeal Women and Consumer’s Choice. Meanwhile, B&BW took home the Consumer’s Choice award in the men’s category for Bath & Body Works Signature Collection for Men Classic.

According to a recent Piper Jaffray consumer poll, Victoria’s Secret remains the preferred fragrance for upper-income and average-income teens. It marks the ninth time in a row that Victoria’s Secret has topped the Piper Jaffray survey. According to the study, beauty spending by upper-income teens increased 8% sequentially and 6% year-over-year. For average-income teens, beauty spending increased 21% sequentially and 18% year-over-year.

Nicholas Coe was elected president and CEO of Bath & Body Works in August 2011.

 
  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Engagement 2016

    Engagement 2016

    January 6, 2017
    CSPA convenes in Fort Lauderdale for annual meeting.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.

  • Aromas Revealed: Fragrance Disclosure

    Aromas Revealed: Fragrance Disclosure

    Daniel Greenberg, Agilex Fragrances||November 2, 2016
    Fragrance disclosure is a potentially dangerous issue.

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.

  • A-Okay!

    A-Okay!

    Imogen Matthews, For In-Cosmetics||November 2, 2016
    K-Beauty influences cosmetic development around the world.

  • Next Gen  Antiseptics

    Next Gen Antiseptics

    Emily Kalal and Katherine S. Maka, RITA Corporation||November 2, 2016
    RITA researchers detail the benefits of 0.75% chlorhexidine gluconate (CHG) antiseptic handwash

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.