Top Companies Report

12. Diversey

June 28, 2012

Now part of Sealed Air
Sturtevant, WI
Sales: $2.5 billion (estimated) for I&I products.
Corporate sales: $8.1 billion.

Key Personnel: William V. Hickey, president and chief executive officer; Pedro Chidichimo, president, institutional and laundry; Warren Kudman, chief information officer; Jean-Marie Deméautis, vice president, marketing; Yagmu Sagnak, vice president, emerging markets

Major Products: Cleaning and hygiene solutions and services that are used in commercial, institutional and industrial facilities. The company operates in six categories: food service, food processing, floor care, restroom/other housekeeping, laundry and industrial. Brands include Complete, ShowPlace, SnapBack, Virex, Alpha HP, G-Force, Crew, Soft Care, Good Sense, Endbac, Signature, J-Fill, Taski, Jonmaster, Suma, DuBois, Dify and Divermite. In addition, the company owns other well-known brands such as Butcher’s, Johnson Wax Professional, U.S. Chemical, Drackett Professional and PurEco Certified Green Products (Europe), as well as the Greenguard-certified Healthy High Performance Cleaning program (includes products, tools and procedures).

New Products: Proteus Activator washing system, Dry Foam Carpet Care System, Taski by Diversey Swingo XP, SmartDose.

Comments: Sealed Air Corp., Elmwood Park, NJ, entered the industrial and institutional cleaning category with its $4.3 billion acquisition of Diversey, which closed in October 2011.

Sealed Air cleared the air immediately, by putting its own people in the top spots and reorganizing the corporation into three groups:
  • Food & Beverage—Combines legacy food packaging and food solutions businesses with Diversey’s food and beverage applications;
  • Institutional & Laundry—Represents the legacy Diversey business serving institutional and industrial end-users such as food service providers, lodging establishments, building service contractors, building managers and property owners, retail outlets, schools and health care facilities.
  • Protective Packaging—Combines legacy protective packaging, shrink packaging and specialty materials businesses.
There is also an “other” category, which includes Sealed Air’s legacy medical applications business and new ventures.

For the fourth quarter of 2011, the first quarter that Sealed Air competed in the I&I space, Diversey’s sales were nearly $796 million. For the first quarter of 2012, sales fell 2% to $751 million.

“Diversey segment sales were less than planned in the quarter due to ongoing weakness in Europe and the timing of specific customer orders in North America. We expect to see a more normalized order pattern in North America in that segment through the balance of the year,” said William V. Hickey, president and chief executive officer. “While we remain cautious about any European economic improvement, we are encouraged by high single-digit percent sales growth in developing regions and strong customer reception of our solutions resulting from our growth programs. We have built a strong foundation for growth across all of our businesses when Europe does recover.”


Related End-User Markets: