Top Companies Report

17. Guthy-Renker

June 28, 2012

17. Guthy-Renker

Palm Desert, CA
760.773.9022
www.guthy-renker.com
Sales: $1.1 billion (estimated) for personal care products.
Corporate sales: $1.5 billion.

Key Personnel: Bill Guthy and Greg Renker, co-founders and co-chairmen; Kevin Knee, vice chairman and chief financial officer; Ben Van de Bunt, chief executive officer; Lenny Lieberman, chief creative officer.

Major Products: Cosmetics and personal care brands including Proactiv, Principal Secret, Youthful Essence, Sheer Cover, Meaningful Beauty, Natural Advantage, In An Instant, Wen by Chaz Dean, Scalp Med, Dr. Evans Cosmeceuticals.

New Products: X-Out acne treatment, Wen Summer Mango Coconut Cleansing Treatment. To be launched: Supersmile oral care products.

Comments: Privately-held Guthy-Renker is the leader in direct response television. The company markets a wide array of personal care products, led by Proactiv, the skin care line for teens, which is said to have annual sales in the neighborhood of $800 million.


Wen Fall Ginger Pumpkin Cleansing Conditioner was a limited edition.
Last year, G-R rolled out X-Out, a new concept in fighting acne from Katie Rodan and Kathy Fields, the same duo behind Proactiv. X-Out is billed as a one-step acne treatment that “gets sucked deep into pores and stays behind to help kill breakout-causing bacteria on contact,” according to the company.

What’s the secret behind X-Out? Why, it’s just good old benzoyl peroxide (8.5%), along with sodium cocoyl isethionate, polyethylene beeds, linoleic and linolenic acid, glycerin and menthol. Although there’s nothing new about benzoyl peroxide, the X-Out bottle features a QR code. When teens scan it, they can watch a new 2-minute video every day while they wash their faces with X-Out.

Also last year, G-R signed celebrity dentist Dr. Irwin Smigel to create an infomercial for Supersmile teeth whitening products. But unlike other G-R brands such as Proactiv and Meaningful Beauty, Guthy-Renker does not own Smigel’s oral care line.

In May, Greg Renker received the Horatio Alger Award, which honors the achievements of outstanding Americans who have succeeded in spite of adversity and to emphasize the importance of higher education.


 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.