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22. Tupperware

Published June 28, 2012
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22. Tupperware

Orlando, FL
Sales: $676 million for cosmetics.
Corporate sales: $2.6 billion. Net income: $218 million.

Key Personnel: Rick Goings, chairman and chief executive officer; Anna Braungardt, senior vice president, worldwide human resources; Edward R. Davis III, vice president and treasurer; R. Glenn Drake, group president, Europe, Africa and the Middle East; Lillian D. Garcia, executive vice president, and president Fuller Argentina; Josef Hajek, senior vice president, tax and government affairs; Simon C. Hemus, president and chief operating officer; Timothy Kulhanek, vice president, internal audit and enterprise risk management; Pablo Munoz, group president, Latin America; Michael Poteshman, executive vice president and chief financial officer; Nick Poucher, vice president and controller; Thomas M. Roehik, executive vice president, chief legal officer and secretary; Christian E. Skröder, group president, Asia Pacific; José R. Timmerman, executive vice president, supply chain, worldwide; Robert F. Wagner, vice president and chief technology officer; William J. Wright, senior vice president, global product marketing.

Major Products: Beauty and personal care products including Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo, Swissgarde.

Comments: Corporate sales rose 12% while net income declined 3%. Sales of beauty products accounted for 26% of revenue last year, but in some regions, beauty is everything. In 2005, Tupperware acquired six beauty brands at a cost of $557 million. In 2011, half of Tupperware’s $711 million in sales in Latin America came from the beauty products category. But that percentage can vary by country. For example, in Uruguay, beauty care represents 70% of sales. In fact, Latin America is the only region in the world where Tupperware stresses beauty first and traditional Tupperware containers second.

That’s music to chairman Rick Goings’ ears. After all, he spent seven years at Avon before joining Tupperware in 1992.

In April, Tupperware signed RF Binder Partners as its global PR agency to work on corporate and investor relations efforts, social responsibility initiatives, consumer engagement and media outreach. RF Binder will also raise awareness of Tupperware’s Chain of Confidence initiative, a global movement that focuses on the importance of women’s self-confidence and their relationships with other women.

Tupperware also launched a “Global Links” program with the help of the Secretary of State’s Office and Rollins College, in which it invited an Iraqi professor, Amel Abed Mohammed Ali, to live in Florida for one year and study business. Ali will then share what she learns with other women when she returns to Iraq.


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