Top Companies Report

7. Amway

June 28, 2012

7. Amway

Ada, MI
Sales: $5 billion for personal care and home care products.
Corporate sales: $10.9 billion as reported by parent company Alticor.

Key Personnel: Steve Van Andel, chairman; Doug DeVos, president; Candace Matthews, chief marketing officer; John Parker, chief sales officer and Michael Cazer, chief financial officer.

Major Products: Artistry skin care and cosmetics, Nutrilite vitamin minerals and supplements, home care products include Legacy of Clean products, eSpring Water Purifier, Atmosphere Air Purifier and the Amway Home line of products.

New Products: Artistry Intensive Skincare Renewing Peel, Crème L/X Eye, Artistry Intensive Skincare Anti-Wrinkle Firming Serum and Artistry men skin care.

Comments: Led by big gains in China, sales of beauty and personal care products approached $2.8 billion in sales last year, driven by the Artistry brand, which is among the world’s top five largest selling premium skin care brands* and is the No. 1 brand in China, according to Amway. Artistry Intensive Skincare Renewing Peel, which launched globally in 2011, was the first in a new line of at-home skin care products that offer benefits comparable to clinical professional treatments.** Other significant launches in 2011 were Creme LX Eye and the Artistry Men skin care line.

Sales of home products reached, $2.2 billion led, in part, by continued strong sales for the eSpring Water Purifier, Atmosphere Air Purifier and the Amway Home line of products.

Although not part of Happi’s world, Amway is investing in its nutritional products. The company said it is investing $180 million to significantly expand US manufacturing and processing capacity to meet growing global demand for its top-selling Nutrilite brand of vitamin, mineral and dietary supplements.

Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand,* leading nutrition category sales approaching $4.7 billion in 2011. Sales of Nutrilite Protein Powder and Double X Vitamin/Mineral/Phytonutrient supplements accounted for more than one third of category sales. Major product launches for Nutrilite last year included Memory Builder supplement, Vitamin C Plus Extended Release, and Nutrilite All-Plant Protein Powder.

“Nutrilite is integral to the future of Amway as the world’s No. 1 selling vitamins and dietary supplements brand,” said Amway chairman Steve Van Andel and president Doug DeVos in a joint statement. “By bringing a second nutrition product manufacturing plant to our home market of Michigan, we are helping our distributors meet the growing customer demand for our Nutrilite brand products.”

Sales of products that do not fall into the nutrition, beauty or home categories totaled $600 million in 2011.

In 2011, Amway had more than three million independent business owners in more than 80 countries and territories around the world. Alticor, the parent company of Amway, has more than 20,000 employees worldwide.

* Source:Euromonitor International Limited,
** Results not equal to surgical/cosmetic procedures. For more information, go to

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