White Plains, NY
Sales: $250 million (estimated).
Key Personnel: Christopher B. Combe, chairman and chief executive officer; Doug McGraime, president and chief operating officer
Major Products: Men’s Grooming— Just for Men, Touch of Gray, Grecian 5, Grecian formula, Restoria Express, Restoria Discreet, Silver Check, Aqua Velva, Lectric Shave, Brylcreem, Williams Mug Soap, Just 5 (for women); Femine Care—Vagisil, Benzal, Vionell; Foot Care—Johnson’s Foot Soap; Denture Care—Sea Bond.
New Products: Just for Men Autostop.
Comments: Combe has been in the personal care industry for more than 60 years. Founded by Ivan D. Combe in 1949, the business is now run by the next generation in the family business, Christopher B. Combe. Its products are touted to solve “problems of every day life, from the world’s number one men’s hair color to the world’s fastest-growing feminine hygiene brand to the world’s best-selling alternative to denture pastes…It’s a simple idea that has made our brands household words globally for over 50 years.”
One of the brand’s latest innovations for the year was Just for Men Autostop, a “no mixing, no mess, radically easy to use” SKU. The formulation is ammonia and peroxide free, works in 10 minutes and comes in five shades, according to the company.