Sales: $158 million (estimated).
Key Personnel: Denis John Healy, chairman and chief executive officer; Sondra A. Healy, co-chairman; Tom Healy, vice president of global sales and marketing; and Mike Schultz, senior vice president of research and development.
Major Products: Automotive care products such as waxes, polishes and washes.
New Products: Improved ICE Car Wash, Liquid Wax and ICE Spray Wax.
Comments: Turtle Wax recently inked a deal with Ryko Solutions, Inc., the car wash industry’s largest factory direct-to-market supplier of chemicals, to distribute Turtle Wax professional auto appearance products throughout the US and Canada. Through this program, car wash customers will have the opportunity to select from Ryko’s proprietary line of chemicals or opt for an upgraded program that includes clear coat products and polishes from Turtle Wax.
“By joining forces, Turtle Wax and Ryko will be able to deliver high performance, brand name chemicals and equipment to all customer types across the country,” explained Denis John Healy, CEO of Turtle Wax. “This partnership significantly strengthens Turtle Wax’s distribution network while providing Ryko’s customers with a branded chemical offering. This is a win/win for both companies and Turtle Wax looks forward to a long-standing relationship with Ryko.”
For DIY consumers, Turtle Wax has rolled out updated formulations of its ICE Car Wash, Liquid Wax and ICE Spray Wax products. To spread the word, the brand created a coupon sign-up sweepstakes. By registering on its Facebook page for a coupon, users were automatically entered in the Ice & Easy sweepstakes in which they could win one of 10 Turtle Wax ICE Premium Car Care prize packs. Each prize pack includes all five of the new and improved Turtle Wax ICE products.