Top Companies Report

43. Parlux Fragrances

June 29, 2012

Fort Lauderdale, FL
954.316.9008
www.parlux.com
Sales: $135 million (estimated) for the year ended March 31, 2012.


Rebelle by Rihanna

Key Personnel: Frederick E. Purches, chairman and chief executive officer; Frank A. Buttacavoli, executive vice president/chief operating officer; Raymond J. Balsys, chief financial officer; Kathleen Galvin, vice president, marketing and advertising; Hedy Abromovitz, vice president, operations; Craig Ahlheim, vice president, US sales; Lesbia Röner-Hansen, vice president, international sales.

Major Products: Parlux holds licenses and sublicenses to manufacture and distribute the designer fragrance brands of Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills.

New Products: Vince Camuto by Vince Camuto, Rebelle by Rihanna, Paris Hilton Dazzle.

Comments: Parlux has been acquired by Perfumania Holdings, Inc., a vertically integrated wholesale distributor and specialty retailer of fragrances and related products. The outstanding shares of Parlux common stock were converted into the right to receive cash and Perfumania common stock with an aggregate value of approximately $118 million and Parlux became a wholly owned subsidiary of Perfumania. Parlux’s common stock ceased trading on April 18, 2012.

Upon completion of the merger, Parlux directors Frederick E. Purches, Anthony D’Agostino, Esther Egozi Choukroun, Glenn Gopman and Robert Mitzman were elected to Perfumania’s board of directors.

Mike Katz, Perfumania’s president and chief executive officer, said, “We are pleased with the strong support that both Perfumania and Parlux shareholders gave this transaction and are excited about the opportunity to create additional value for our shareholders, vendors, customers and employees. The combination of Perfumania and Parlux is a major step toward building a more significant and financially stronger designer fragrance and beauty products company. Parlux brings a wealth of products and expertise as a licensee, manufacturer and international distributor.”

Paris Hilton released her 15th celebrity fragrance with Parlux, aptly titled “Dazzle,” this summer. The formulation will have top notes of pink lady apple, maraschino cherry and peach nectar with heart notes of violet petals, pink calypso orchid and orange blossom. The richer base notes will include pink champagne, white patchouli and crystallized musk.


 

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Market Your Cosmetics In Europe with Safety

    Market Your Cosmetics In Europe with Safety

    Pascal Yvon, IDEA TESTS Group||October 1, 2015
    Compliance to European safety regulations for cosmetic products, final formulations and ingredients.

  • A Consumer Revolution

    A Consumer Revolution

    Melissa Meisel, Associate Editor||June 1, 2015
    IRI’s 2015 Summit celebrates the progression of information.

  • An Aromatic Frontier

    An Aromatic Frontier

    Melissa Meisel , Associate Editor||November 3, 2014
    Marketers are revolutionizing the category with a variety of novel scent stories for the season.

  • Trade Association Directory 2014

    February 7, 2014
    Following are the contact details of trade associations that serve various segments of our industry and are mentioned frequently in the pages of Happi. Associations that are not listed but wish to be included should contact Tom Branna, Happi/Rodman Media, Ramsey, NJ Tel: (201) 880-2223; Fax: (201) 825-0553; Email: tbranna@rodmanmedia.com.

  • Expanding to India

    Expanding to India

    Gunjan Bagla, Amritt, Inc.||August 2, 2013
    Advice for international CPG companies on how to avoid pitfalls while taking advantage of opportunities in this fast-growing country.

  • Glass Houses

    Glass Houses

    Christine Esposito, Associate Editor||August 2, 2013
    While its primary function is to store and protect, fine fragrance packaging continues to play an increasingly more prominent role.

  • Happi 2013 International Top 30

    Happi 2013 International Top 30

    August 2, 2013
    Emerging markets play a key role in growth plans

  • Fifty Years of Fragrance

    Fifty Years of Fragrance

    Tom Branna, Editorial Director||August 2, 2013
    Unisex scents, celebrity fragrances and the rise of the men’s market all hold prominent spots in the development of fine fragrances.

  • Cosmetic Chemistry Is Science & Art

    Cosmetic Chemistry Is Science & Art

    Tom Branna, Editorial Director||May 3, 2013
    Leonard Lauder donates Cubism collection.

  • Beauty’s Top Source For Education

    Beauty’s Top Source For Education

    Jill Birkett, Brand Director, Beauty & Wellness | UBM Live||May 3, 2013
    HBA Global Expo is June 18-20.

  • The Sweet Smell of Success

    The Sweet Smell of Success

    Melissa Meisel, Associate Editor||November 6, 2012
    The fine fragrance marketplace is bouncing back, with a variety of noteworthy launches from celebrities, fashion designers and cult classic brands.

  • Contract Manufacturing/Private Label Directory

    October 1, 2012
    Searching for a partner to manufacture your skin care formula or your new hard surface cleaner? Check out our directory, which was updated this month.

  • Story Tellers

    Story Tellers

    Christine Esposito, Associate Editor||August 1, 2012
    When it comes to fine fragrance packaging, details communicate the essence of the juice and the brand behind it.

  • The Right Mix

    The Right Mix

    Tom Branna, Editorial Director||April 2, 2012
    Fine fragrance came roaring back as the gift to give in 2011. Will the double-digit gains continue through Holiday 2012?

  • All They Want for Christmas

    All They Want for Christmas

    Christine Esposito, Associate Editor||November 10, 2011
    is to maintain momentum. Fragrance is showing signs of life once again, but can welcome gains in prestige stick around through the critical holiday season?

  • Flacons Take Flight for Fall

    Flacons Take Flight for Fall

    Christine Esposito, Associate Editor||August 11, 2011
    In a perfume market that’s more crowded than ever, the bottle’s design must attract attention and communicate with the consumer. Happi asked leading fragrance marketers and those involved in the scent’s creation to dish about their work, and how the packaging provides a great starting point to the sensory experience that awaits the user.

  • Star-Studded FiFi Awards Held at Lincoln Center

    Star-Studded FiFi Awards Held at Lincoln Center

    Nancy Jeffries, Contributing Editor||July 6, 2011
    The stars were out to celebrate the best in fine fragrance, courtesy of The Fragrance Foundation.

  • Thinking About the Box...

    Thinking About the Box...

    Christine Esposito, Associate Editor||June 15, 2011
    tube and bottle. The entire packaging process is on marketers minds these days from raw material procurement to what happens after customers squeeze out that last drop of product.

  • Lighten Up

    Lighten Up

    Melissa Meisel, Associate Editor||April 5, 2011
    The fragrance market looks brighter with new releases for Spring 2011.

  • Boldface Names Lift Fine Fragrance Sales

    Boldface Names Lift Fine Fragrance Sales

    Melissa Meisel, Associate Editor||November 3, 2010
    Can celebrity and fashion-forward juices add a glimmer of hope to the flailing fragrance category?


  • Bottle That

    Bottle That

    Christine Esposito, Associate Editor||July 30, 2010
    A pair of FiFi winners talked to Happi about how their honored packaging speaks to the juice inside, the company and ultimately, the consumer. Plus, suppliers weigh in with new ideas and products to spark your team's creativity.

  • The Sweet Scent of Success

    The Sweet Scent of Success

    July 7, 2010
    The Fragrance Foundation hands out the 2010 FiFi awards in New York City.

  • A New Pitch Platform for Beauty

    A New Pitch Platform for Beauty

    Ken Wasik, Managing Director, Stephens Investment Banking, Stephens Inc.||July 2, 2010
    Looking to get a foothold in the competitive personal care and household product space? Consider direct marketing channels where there are still plenty of brands and companies out there that deserve attention.