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46. Blistex



Published June 29, 2012
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46. Blistex

Oak Brook,IL
800.837.1800
www.blistex.com
Sales: $125 million (estimated).

Key Personnel: David C. Arch, chairman and chief executive officer; Mike Donnantuono, president.

Major Products: HBA brands include Blistex, Stridex, Glysomed and Odor-Eaters; OTC products include Ivarest (poison ivy), Kank-A (oral care) and Foille (medicated first aid ointment).

New Products: Blistex Intensive Hand Cream, Blistex Revive & Restore.

Comments: Its well-known lip care brand is sold in more than 75 countries, but there’s much more to Blistex than its flagship product. Via a number of acquisitions, this family-owned operation has broadened its personal care stable. Now under the Blistex umbrella are Stridex skin care, Kank-A oral pain relief, poison ivy treatment Ivarest and most recently, Odor-Eaters, which it acquired from Combe, Inc. in early 2011. Blistex also markets on a top-selling mouthwash brand in the UK and a line of moisturizers in Canada.

Since Blistex now owns Odor-Eaters, it hosts the annual Odor-Eaters Rotten Sneaker Contest. This past year, 16-year old Mason Bennett of Eagle River, AK, netted $2,500 for his tennis shoes that had some serious funk. Bennett’s sneakers are now enshrined in the Odor-Eaters “Hall of Fumes” in Montpelier, VT.


 


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