Sales: $110 million (estimated).
Key Personnel: Howard Murad, M.D., FAAD, chief executive officer and founder; Richard S. Murad, general manager; Beverly Parsons, chief operating officer; Jeff Murad, vice president, new product development/chief scientific officer; Lori Jacobus, chief marketing officer.
Major Products: Renewing Eye Cream, Hydro-Dynamic Ultimate Moisture, 30-Day Acne Complex Kit and Age Spot and Pigment Lightening Gel.
New Products: Rejuvenating Lift for Neck & Décolleté, Rapid Age Spot & Pigment Lightening Serum, Time Release Retinol Concentrate for Deep Wrinkles, Intensive-C Radiance Peel, Age-Diffusing Firming Mask, Oil-Free Sunscreen Broad Spectrum SPF 30|PA+++ and Water Resistant Sunscreen Broad Spectrum SPF 30|PA+++. To be launched: Anti-Aging Acne Pore & Line Minimizing Hydrator, Acne Clarifying Wipes and Acne Overnight Soothing Gel.
Comments: Murad is a privately held company, but it still crowed that 2011 revenue increased 8%, due to a 25% gain in international sales. The end result was the eighth consecutive year of record-breaking sales, according to sources at the company.
This year brought a personnel switch, as Murad Inc. welcomed Beverly Parsons as chief operating officer to oversee the operations and information technology departments. She joined the company from Guthy-Renker, where she spent 15 years in various operations functions.
In 2012, Murad Inc. was named the official skin care partner of the Los Angeles Dodgers. Under terms of the agreement, Murad provides skin care tips and sun protection advice along with product to both the ballplayers and their fans with special giveaways and promotions during all daytime home games throughout the 2012 regular season.
“As an avid Dodger fan, it is a privilege to partner with this legendary baseball team to provide education on ways to protect against sun damage, and the importance of health and wellness, both internally and externally,” said Dr. Howard Murad. “Many people view skin care as simply cosmetic. My hope is that through this partnership, we will be able to further change the way people view skincare, helping fans to realize that your skin really is an overall reflection of the state of your health and that sun protection is an essential component of maintaining a healthy lifestyle.”
This summer, Murad will launch MuraSol Antioxidant Defense, an advanced sun care technology.