Top Companies Report

The International Top 30 Report

August 1, 2012

Finding the Proper Balance

A European Union facing economic crisis, a major slowdown in growth in China, a prolonged slump in Japan, uncertainty in the US and continued unrest in the Middle East. There’s no doubt that the world has become a scary place in the past year, as the global economy slows and raw material costs rise. Marketers around the world must navigate these treacherous waters and some of them are doing it far more successfully than others.

One of these is Unilever, which has been a force in emerging markets for decades—if not centuries. While Procter & Gamble, its chief rival, struggles to find a balance between meeting the needs of consumers in the developed world and those in emerging markets, Unilever has re-emerged as a force to be reckoned with in regions such as Southeast Asia and India. Last year, sales in emerging markets rose 11% and now account for more than half of Unilever’s annual sales.

On the household care side of the business, Reckitt Benckiser continues to get the job done. Sales rose 4% last year and net income increased 9%. Looking ahead, the company is focused on the fastest growing clusters of consumers, which just happen to be in Brazil, Russia, India and China, as well as in Africa and the Middle East.

LVMH is another company that has weathered the economic turmoil. The company stuck to its prestige roots even as the world’s financial system was coming unglued. Now LVMH is reaping the benefits.
The maker of fragrances, skin care and color cosmetics is posting strong results even though its portfolio is chock full of high-end brands like Guerlain and Christian Dior. LVMH’s success just goes to show you that business can thrive when the execution is right.

To find out how these and 27 other companies have fared during the past year and what their plans are for the future, read The International Top 30 on the following pages. It provides a concise look at the results and expectations of largest players in the household and personal products industry with headquarters outside the US.

To get a complete picture of the global household and personal products industry, be sure to refer to The Top 50, a look at the biggest companies in the US market, which appeared in the July issue of Happi.

The international Top 30

1 Unilever
United Kingdom • $32.9 billion
11 GlaxoSmithKline
United Kingdom • $2.7 billion
21 Clarins
France • $1.6 billion
2 L’Oréal
France • $28.2 billion
12 AmorePacific
South Korea • $2.3 billion
22 Belcorp
Peru • $1.5 billion
3 Reckitt Benckiser
United Kingdom • $12.1 billion
12 Bolton
The Netherlands • $2.3 billion
23 Pierre Fabre
France • $1.3 billion
4 Henkel
Germany • $10.7 billion
14 LG
South Korea • $2.1 billion
23 PZ Cussons
United Kingdom • $1.3 billion
5 Kao
Japan • $10.0 billion
15 Kosé
Japan • $2.0 billion
25 McBride
United Kingdom • $1.2 billion
6 Shiseido
Japan • $8.6 billion
15 Oriflame
Sweden • $2.0 billion
26 L’Occitane
Luxembourg • $1.1 billion
7 Beiersdorf
Germany • $6.5 billion
15 Pola
Japan • $2.0 billion
27 Fancl
Japan • $874 million
8 LVMH
France • $4.2 billion
18 Chanel
France • $1.8 billion
28 Lornamead
United Kingdom • $793 million
9 Lion
Japan • $3.6 billion
19 Puig
Spain • $1.7 billion
29 Sunstar
Switzerland • $784 million
10 Natura
Brazil • $3.3 billion
19 Yves Rocher
France • $1.7 billion
30 Mandom
Japan • $757 million

Alphabetical Listings

AmorePacific 12 Kosé 15 Oriflame 15
Beiersdorf 7 LG 14 Pierre Fabre 23
Belcorp 22 Lion 9 Pola 15
Bolton 12 L’Occitane 26 Puig 19
Chanel 18 L’Oréal 2 PZ Cussons 23
Clarins 21 Lornamead 28 Reckitt Benckiser 3
Fancl 27 LVMH 8 Shiseido 6
GlaxoSmithKline 11 Mandom 30 Sunstar 29
Henkel 4 McBride 25 Unilever 1
Kao 5 Natura 10 Yves Rocher 19
  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Hair & Now

    Hair & Now

    Melissa Meisel , Associate Editor ||December 1, 2016
    The shampoo and conditioner category is expanding with modern takes on these classic formulations.

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.

  • Aromas Revealed: Fragrance Disclosure

    Aromas Revealed: Fragrance Disclosure

    Daniel Greenberg, Agilex Fragrances||November 2, 2016
    Fragrance disclosure is a potentially dangerous issue.

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.

  • New Ingredients for  Household Cleaners

    New Ingredients for Household Cleaners

    Tom Branna, Editorial Director||November 2, 2016
    Here are ingredients introduced by suppliers during the past 12 months.

  • A-Okay!

    A-Okay!

    Imogen Matthews, For In-Cosmetics||November 2, 2016
    K-Beauty influences cosmetic development around the world.

  • Shine On

    Shine On

    Melissa Meisel, Associate Editor||November 2, 2016
    Oral care products are rising to the task with innovative components.

  • Next Gen  Antiseptics

    Next Gen Antiseptics

    Emily Kalal and Katherine S. Maka, RITA Corporation||November 2, 2016
    RITA researchers detail the benefits of 0.75% chlorhexidine gluconate (CHG) antiseptic handwash

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use