Top Companies Report

11. GlaxoSmithKline

August 6, 2012

United Kingdom

Sales: $2.7 billion

Key Personnel: Andrew Witty, chief executive officer; Simon Dingemans, chief financial officer; Emma Walmsley, president, consumer healthcare worldwide.

Major Products: Oral care—Aquafresh, Biotene, Dr Best, Macleans, Odol and Sensodyne; Denture care—Polident, Poligrip and Corega.

New Products: Sensodyne Repair & Protect.

Comments: GSK is one of the world’s leading pharmaceutical companies with corporate sales of nearly $44 billion last year.

Oral care product sales rose 8% last year, due in large part to the success of the Sensodyne brand, which grew 16%, driven by the launch of Sensodyne Repair & Protect, and the brand’s ongoing roll-out in emerging markets. Denture care sales were up, thanks to double-digit gains in emerging markets, as well as growth in Japan and the US, according to the firm.

In October, 2011, Emma Walmsley was named president, consumer healthcare worldwide. She had been president of consumer health care, Europe. Walmsley joined GSK from L’Oréal where she worked for 17 years, holding a variety of marketing and general management roles in Paris, London and New York.

To keep growing in 2012, GlaxoSmithKline has refocused its consumer healthcare portfolio into four, large, high-value categories: wellness, oral health, nutrition and skin health. The company’s goal is to become the world’s most successful fast-moving consumer healthcare company, driven by science and values.

To help get there, in January, GSK sold several non-core brands to Prestige Brands Holdings for about $680 million. The brands, including BC, Goody’s, Beano, Ecotrin, FiberChoice and Tagamet, had sales of approximately $200 million in 2011.

For the first quarter of 2012, consumer health care sales rose 1%, driven by an 11% gain in oral care sales, which reached $739 million. The company noted that Sensodyne registered its 12th consecutive quarter of double-digit growth.


Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Davids and Goliaths

    Davids and Goliaths

    Christine Esposito, Associate Editor||November 2, 2015
    Big brands dominate the oral care category, but a cadre of smaller players vie for customers looking for alternatives.