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12. Bolton Group

Published August 6, 2012
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12. Bolton Group

The Netherlands

Sales: $2.3 billion (estimated)

Major Products: Household care—Omino Bianco laundry care, WC Net bathroom cleaners, Carolin floor cleaners, SMAC metal and all-purpose cleaners, Overlay floor and surface cleaners, Merito ironing aids, Fornet oven cleaners, Last dishwashing liquid, Vetril glass cleaners, Argentil silver cleaner, Ouragan and Crofty drain pipe cleaners, WC Eend toilet cleaners (licensed brand), Cyclon heavy duty hand soap, Dubro kitchen care products, Solivaisselle dishwashing products, Nibro ironing aids and starch, D’Or natural soap for surfaces and textiles. Personal care—Borotalco soaps, shower gels, talcum powder; Neutro Roberts body care; Rogé Cavaillés body care; Sanogyl oral care; Somatoline cosmetic and slimming products; Roberts Fragrance personal care; Acqua Alle Rose facial cleanser; Citrosil disinfectant solutions, sprays and wipes; Botot mouthwashes; Wetties wipes; Soapy liquid hand soaps; Silx depilatories. Beauty—Collistar cosmetics, body treatments, facial treatments, tanning products, self-tanners, hair care, men’s grooming and fragrance.

New Products: Collistar Capri Spring/Summer makeup collection, Sun Makeup Double Game, Magic Face Drops for Men, Magic BB.

Comments: Execs at The Bolton Group maintain that sales doubled in the past 10 years. During that time, the company has acquired 11 major companies and brands. Furthermore, during the past seven years, it has established new subsidiaries in five countries.

Household and personal care products represent only a portion of the company’s business. Food represents 43% of sales, followed by personal and health care (19%), household care (19%), adhesives and glues (13%) and beauty care (6%).

By region, Italy accounts for 49% of sales, followed by France (16%), Rest of Europe (7%), Benelux, Greece and Spain (6% each), and rest of world (5%). Bolton Group is a leading player in Italy via its top-selling Collistar brand.


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