Top Companies Report

15. Pola Orbis

August 6, 2012

Japan
www.po-holdings.co.jp

Sales: $2.0 billion

Key Personnel: Satoshi Suzuki, president, Pola Orbis Holdings Inc. and chairman, Pola Inc.; Hiroki Suzuki, president, Pola Inc.; Tsuneo Machida, president, Orbis Inc.

Major Products: Beauty and skin care products. Brands include Pola, Orbis, H20 Plus, Jurlique (acquisition), Three, PDC and Decencia.

New Products: Pola—B.A. The Mask, White Shot SX; Orbis—Excellent Enrich; Jurlique—Vitabright KX, Rose Moisture Plus, Purely Sun-Defying Moisturizer.

Comments: The Pola Orbis Group dates back to 1929 and beauty expertise runs deep via a mix of venerable flagship brands, recent acquisitions and new brand development. Beauty accounts for more than 90% of corporate sales.

In addition to Pola and Orbis, the group incudes H2O Plus, which it acquired in 2011, and most recently, Jurlique, which it officially added to the fold in early 2012.

Pola Orbis also has several brands “in development” including Acro Inc., which promotes Three, a prestige brand of natural skin care and makeup sold at department stores; Future Labo Inc., available via TV shopping channels; Decencia, a mail order business focused on sensitive skin; and PDC Inc., which sell cosmetics in drugstores. Plus, Pola Orbis is the exclusive distributor of Orlane in Japanese department stores via Orlane Japon Inc.

All told, Pola’s sales account for 63% of net sales, Orbis is 31% and H20 Plus and other brands represent 6%.

For its most recent fiscal year, solid sales from Pola and H20 Plus, helped net sales rise for the second consecutive year, the company said.

Pola’s net sales were $1.25 billion, up 0.8%, and operating income rose an impressive 10.3%. During the year, Pola expanded its store network with 33 new locations, bringing the total to 533. But store expansion doesn’t mean Pola Ladies aren’t out in the cold; the firm said it also increased its roster of sales women too.

One of the company’s newest products, Pola’s B.A. The Mask, garnered beauty awards from leading magazines after its October 2011 launch. Applied as a foam that does not need to rinsed off, this innovative mask pulled in sales figures 50% above the firm’s initial target.

At Orbis, sales fell 2.9% to $618.1 million, but operating income rose 5.8%.

Sales of H20 Plus rose an impressive 32.2% to $122.6 million, but it recorded an operating loss of $24.6 million.

One of the firm’s newest brands, Three, saw sales rise 50% in 2011, Pola said.


 

Related End-User Markets:

blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Feel the Burn?

    Feel the Burn?

    Tom Branna, Editorial Director||March 1, 2016
    Sun care product sales rise, but more must be done to make sure compliance rates grow.

  • New Sun Care Ingredients

    March 1, 2016
    Here is a list of new ingredients for sun care that have been introduced by industry suppliers during the past 12 months. For information regarding any of the products listed here, contact the supplier directly using the information provided.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.

  • Cleansing Conditioners

    Cleansing Conditioners

    Denise Costrini and Christophe Toumit , Croda Personal Care North America||December 2, 2015
    Relying on consumer data, Croda researchers detail the drivers behind these successful formulas.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Lush Is Flush with Novel Ideas

    Lush Is Flush with Novel Ideas

    Tom Branna, Editorial Director||November 2, 2015
    New products are the lifeblood of every company. Lush will launch more than 200 of them.

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Winner Unmasked

    Winner Unmasked

    October 1, 2015
    Laneige’s Water Sleeping Mask takes home top honors as Happi’s first Anti-Aging Product of the Year.

  • A Design for Living

    A Design for Living

    Tom Branna, Editorial Director||October 1, 2015
    Cornell McBride Sr. has had a range of successes during his 40-plus years in the hair care business.

  • An Arduous Task?

    An Arduous Task?

    Tom Branna, Editorial Director||October 1, 2015
    Elizabeth Arden's JuE Wong is confident that the way to right the company’s ship is by tapping into its rich heritage.