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21. Clarins



Published August 6, 2012
Related Searches: fragrance global products marketing
21. Clarins
France
www.clarins.com

Sales: $1.6 billion (estimated)

Key Personnel: Christian Courtin-Clarins, chairman; Philip Shearer, chief executive officer; Pankaj Chandarana, chief financial officer; Olivier Courtin, R&D director.

Major Products: Skin care sold under the Clarins and Kibio label as well as fragrances sold under a variety of brands, licenses and distribution partnerships (including Thierry Mugler, Azzaro, Swarovski, David Yurman, Porsche Design).

New Products: Energizer skin care, Super Restorative Décolleté and Neck Concentrate, Extra-Firming Day, Beauty Flash, Instant Smooth Crystal lip balm, Clarins Men Super Moisture Balm and Gel.

Comments: Group sales rose more than 10% last year. CEO Philip Shearer says he is determined to make Clarins the No. 1 brand in the global prestige skin care market. But to get there, the company will have to do a better job in key markets such as the US. That’s because, while Clarins hold a 16% share of Europe’s prestige skin care market—including a 26% share in France and 21% share in the UK—its US share is just 4%, according to the company.

According to industry sources, Clarins is aiming for a sales target of €1.3 billion for 2012, which would represent a 30% jump over the pre-crisis figures of three years ago.

Just last month, Clarins said it will relaunch its Club Clarins loyalty program in the US. Club Clarins USA offers customers the opportunity to redeem special gifts and sample sets reserved for its VIP members. Customers can track their purchases, rewards and earned points and gain access to exclusive information all in one place online.

The skin care and cosmetics company is working with Canadian company LoyaltyMatch Inc. on the project.

“We chose LoyaltyMatch OnDemand because it provides a streamlined platform with the existing features we require and the ability to customize the site as wanted,” said Han Wen, director of internet marketing for Clarins USA. “We wanted to manage the site administration ourselves, with support from LoyaltyMatch when needed. LoyaltyMatch OnDemand could do all that.”

LoyaltyMatch OnDemand is a loyalty program Software as a Service (SaaS) platform enabling the full integration of online and offline consumer presence including social media, mobile, web and purchase data. It can be deployed as a standalone solution or integrated with existing social, web, mobile, e-commerce or POS systems.

 


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