Top Companies Report

25. McBride

August 6, 2012

United Kingdom
www.mcbride.co.uk

Sales: $1.2 billion

Key Personnel: Chris Bull, chief executive officer; Richard Armitage, finance director; Colin McIntyre, divisional managing director, UK; Andrea Barbier, divisional managing director, western continental Europe; Grzegorz Krol, divisional managing director, Central and Eastern Europe; Thibaut Eissautier, group purchasing director and head of group R&D.

Major Products: Household care (dishwash, laundry care, household cleaners, air care) and personal care (hair care, baby care, body products, shaving products, oral care and skin care). Brands include Surcare, Clean ‘n Fresh, Oven Pride, Lime Lite, Clean Right, Actiff, Cobra, Bonaria, Isabel Yplon, Avea.

New Products: Private Label household cleaning products using Byotrol technology, private label laundry sachets in France and Italy.

Comments: Sales were flat last year at Europe’s largest private label house. Household care accounted for 80% of sales, with personal care representing 20%. McBride’s brass proudly notes that they supply more than 95% of Europe’s top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury’s, Tesco and Asda/ Walmart. In fact, McBride is the No. 1 private label producer of household and personal care in UK, France, Italy and Poland.


Planet Clean Non-bio concentrated laundry liquid.
While sales fell in the UK and Western Europe, sales in Central and Eastern Europe jumped 18% to $222 million.

Having conquered much of Europe, then, McBride is setting its sights on Asia. Last year, the company acquired Fortlab in Malaysia and Newlane Cosmetics in Vietnam, and expanded McBride’s Zhongshan manufacturing capabilities in China. In addition, McBride opened a sales office in Australia.

The company’s core growth categories include liquid laundry detergents, automatic dishwashing detergents and hard surface cleaners. Now McBride has identified several new growth opportunities in male grooming, mouthwash, skin care and non-aerosol air care.

For the six months ended Dec. 31, 2011, sales rose 3% to nearly $674 million. Sales in the UK rose 3%, sales in Western Europe were up 4%, sales in Central and Eastern Europe gained 5%, but sales in Asia fell nearly 4%.

<< Back | Main Page | Next>>
 
blog comments powered by Disqus
  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.