Top Companies Report

25. McBride

August 6, 2012

United Kingdom
www.mcbride.co.uk

Sales: $1.2 billion

Key Personnel: Chris Bull, chief executive officer; Richard Armitage, finance director; Colin McIntyre, divisional managing director, UK; Andrea Barbier, divisional managing director, western continental Europe; Grzegorz Krol, divisional managing director, Central and Eastern Europe; Thibaut Eissautier, group purchasing director and head of group R&D.

Major Products: Household care (dishwash, laundry care, household cleaners, air care) and personal care (hair care, baby care, body products, shaving products, oral care and skin care). Brands include Surcare, Clean ‘n Fresh, Oven Pride, Lime Lite, Clean Right, Actiff, Cobra, Bonaria, Isabel Yplon, Avea.

New Products: Private Label household cleaning products using Byotrol technology, private label laundry sachets in France and Italy.

Comments: Sales were flat last year at Europe’s largest private label house. Household care accounted for 80% of sales, with personal care representing 20%. McBride’s brass proudly notes that they supply more than 95% of Europe’s top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury’s, Tesco and Asda/ Walmart. In fact, McBride is the No. 1 private label producer of household and personal care in UK, France, Italy and Poland.


Planet Clean Non-bio concentrated laundry liquid.
While sales fell in the UK and Western Europe, sales in Central and Eastern Europe jumped 18% to $222 million.

Having conquered much of Europe, then, McBride is setting its sights on Asia. Last year, the company acquired Fortlab in Malaysia and Newlane Cosmetics in Vietnam, and expanded McBride’s Zhongshan manufacturing capabilities in China. In addition, McBride opened a sales office in Australia.

The company’s core growth categories include liquid laundry detergents, automatic dishwashing detergents and hard surface cleaners. Now McBride has identified several new growth opportunities in male grooming, mouthwash, skin care and non-aerosol air care.

For the six months ended Dec. 31, 2011, sales rose 3% to nearly $674 million. Sales in the UK rose 3%, sales in Western Europe were up 4%, sales in Central and Eastern Europe gained 5%, but sales in Asia fell nearly 4%.

<< Back | Main Page | Next>>
 
blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending money and how they’re cleaning clothes is changing.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Lush Is Flush with Novel Ideas

    Lush Is Flush with Novel Ideas

    Tom Branna, Editorial Director||November 2, 2015
    New products are the lifeblood of every company. Lush will launch more than 200 of them.

  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director||November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.

  • A Fresh Take

    A Fresh Take

    Melissa Meisel, Associate Editor||November 2, 2015
    Today’s soaps and shower products do more than just cleanse—they solve skin quandaries, are portable or even look whimsical!

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Tried & True

    Tried & True

    Melissa Meisel, Associate Editor||October 1, 2015
    Test providers strive to prove a product’s efficacy for consumer confidence.

  • Market Your Cosmetics In Europe with Safety

    Market Your Cosmetics In Europe with Safety

    Pascal Yvon, IDEA TESTS Group||October 1, 2015
    Compliance to European safety regulations for cosmetic products, final formulations and ingredients.

  • Talking Point

    Talking Point

    Christine Esposito, Associate Editor||October 1, 2015
    For its inaugural Sustainability Dialog in Frankfurt, Clariant gathered stakeholders that included a mix of customers, third

  • A Consumer Revolution

    A Consumer Revolution

    Melissa Meisel, Associate Editor||June 1, 2015
    IRI’s 2015 Summit celebrates the progression of information.


  • Yeah, But How Does It Make You Feel?

    Yeah, But How Does It Make You Feel?

    Imogen Matthews, In-Cosmetics||January 6, 2015
    An update on the growing importance of creating a sensory dimension in cosmetics and toiletries.

  • A Nod To The Nose

    A Nod To The Nose

    Christine Esposito, Associate Editor||January 6, 2015
    The right scent enhances the experience and adds some excitement in the workhorse household products sector.

  • A Dose of Reality?

    A Dose of Reality?

    Tom Branna, Editorial Director||January 6, 2015
    Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain.

  • Think Differently

    Think Differently

    Tom Branna , Editorial Director||January 6, 2015
    The 2014 Annual Meeting of the Society of Cosmetic Chemists attracted the largest crowd in years.

  • The Next 100 Years

    The Next 100 Years

    Tom Branna, Editorial Director||January 6, 2015
    Its Centennial Celebration over, the Consumer Specialty Products Association charts a path for growth for another century. One thing is constant, however, CSPA will remain a trusted business partner for members, regulators, legislators, retailers and NGOs.

  • Left to Their Own Devices

    Left to Their Own Devices

    Imogen Matthews, In-Cosmetics||November 3, 2014
    Demand for mechanical gadgets of all types continues to grow in the global personal care market.

  • Never Ending Journey

    Never Ending Journey

    Melissa Meisel and Christine Esposito , Associate Editors||November 3, 2014
    Sustainability is the present and future of household and personal care packaging.

  • How Now, Kao?

    How Now, Kao?

    Tom Branna, Editorial Director||November 3, 2014
    The multinational consumer product giant is bringing its extensive product line to consumers around the world.