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25. McBride



Published August 6, 2012
Related Searches: aging skin Baby Care hair
25. McBride
United Kingdom
www.mcbride.co.uk

Sales: $1.2 billion

Key Personnel: Chris Bull, chief executive officer; Richard Armitage, finance director; Colin McIntyre, divisional managing director, UK; Andrea Barbier, divisional managing director, western continental Europe; Grzegorz Krol, divisional managing director, Central and Eastern Europe; Thibaut Eissautier, group purchasing director and head of group R&D.

Major Products: Household care (dishwash, laundry care, household cleaners, air care) and personal care (hair care, baby care, body products, shaving products, oral care and skin care). Brands include Surcare, Clean ‘n Fresh, Oven Pride, Lime Lite, Clean Right, Actiff, Cobra, Bonaria, Isabel Yplon, Avea.

New Products: Private Label household cleaning products using Byotrol technology, private label laundry sachets in France and Italy.

Comments: Sales were flat last year at Europe’s largest private label house. Household care accounted for 80% of sales, with personal care representing 20%. McBride’s brass proudly notes that they supply more than 95% of Europe’s top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury’s, Tesco and Asda/ Walmart. In fact, McBride is the No. 1 private label producer of household and personal care in UK, France, Italy and Poland.


Planet Clean Non-bio concentrated laundry liquid.
While sales fell in the UK and Western Europe, sales in Central and Eastern Europe jumped 18% to $222 million.

Having conquered much of Europe, then, McBride is setting its sights on Asia. Last year, the company acquired Fortlab in Malaysia and Newlane Cosmetics in Vietnam, and expanded McBride’s Zhongshan manufacturing capabilities in China. In addition, McBride opened a sales office in Australia.

The company’s core growth categories include liquid laundry detergents, automatic dishwashing detergents and hard surface cleaners. Now McBride has identified several new growth opportunities in male grooming, mouthwash, skin care and non-aerosol air care.

For the six months ended Dec. 31, 2011, sales rose 3% to nearly $674 million. Sales in the UK rose 3%, sales in Western Europe were up 4%, sales in Central and Eastern Europe gained 5%, but sales in Asia fell nearly 4%.

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