Top Companies Report

3. Reckitt Benckiser

August 6, 2012

United Kingdom
www.rb.com

Sales: $12.1 billion

Key Personnel: Rakesh Kapoor, chief executive officer; Heather Allen, executive vice president, category development; Freddy Caspers, executive vice president, LAPAC; Liz Doherty, chief financial officer; Amedeo Fasano, executive vice president, supply; Rob de Groot, area executive vice president, ENA; Salvatore Calzzone, area executive vice president, RUMEA; Gareth Hill, senior vice president, information services; Simon Nash, senior vice president, human resources.

Major Products: Household and personal care products. Brands include Vanish, Calgon, Woolite, Lysol, Dettol, Cillit Bang, Harpic, Air Wick, Mortein, Dettol, Veet, Clearasil.

New Products: Air Wick 100% natural propellant spray and Air Wick Freshmatic Odour Detect, Paras Pharmaceuticals (acquisition), Veet Easy Wax Roll-On and Lysol No-Touch Kitchen System.

Comments: In 2011, corporate sales rose 4% to $15.2 billion and net income rose more than 9% to $2.9 billion.

To deliver accelerated growth, RB is focusing on six of the world’s highest growth geographic clusters of consumers. These are built around the emerging markets of Brazil, Russia, India, China (BRIC), as well as Africa and the Middle East. To maintain that focus, the company recently reorganized its operations into three sections: ENA (North America, Central Europe, Northern Europe, Southern Europe and Western Europe); RUMEA (Russia & CIS, Middle East, North Africa and Turkey and Sub-Saharan Africa) and LAPAC (North Asia, Southeast Asia, Australia & New Zealand and Latin America).

Why the new emphasis? RB expects emerging markets to account for 50% of revenue by 2016—up from 42% in 2011. Prior to this reorganization, the company noted that 36% of its management was focused on the six billion consumers in emerging markets, versus 64% focused on the 900 million consumers in developed markets.

To further grow in India, in April, 2011, RB spent about $730 million to acquire Paras, a privately-owned Indian company with a portfolio of leading Indian over-the-counter health and personal care brands. But in February 2012, RB agreed to sell the Paras personal care brands to Marico Ltd., one of India’s leading consumer products companies, for an undisclosed amount.

Nearly a year ago, in September, Bart Becht, chief executive officer at RB for 16 years, left and ultimately joined Coty. Rakesh Kapoor, a 25-year veteran of RB, replaced Becht.

By product category, 2011 health care sales increased 37% to $5 billion or, on a like-for-like basis, +8%. In health care, the result was driven by very good growth for Nurofen, Mucinex, Strepsils and Gaviscon, boosted by such new initiatives as Strepsils Warm and Mucinex Fast Max, products that are outside of Happi’s realm. In personal care, Dettol continued to post good gains in both developing markets, and in Europe, where the continued roll-out of the No-Touch Hand Soap System has been very encouraging, the company said.


Clearasil PerfectaWash Automatic Face Wash Dispenser.
In the skin care category, Reckitt Benckiser launched Clearasil PerfectaWash. The new automatic face wash dispenser uses a sensor to dose out the perfect amount product when the consumer places her hands underneath the unit. Clearasil PerfectaWash Automatic Face Wash Dispenser & Refills includes two variants—Superfruit Splash and Soothing Plant Extracts. Both are formulated with maximum strength acne medication (2% salicylic acid). The Superfruit Splash formula features raspberry and cranberry extracts, Soothing Plant includes ingredients that are known to calm and help reduce redness. The refills are also available for purchase individually.

Fabric care sales fell 5% to $2.4 billion, due to continued weakness in laundry detergents and fabric softeners in Southern Europe. The Group continues to invest aggressively to protect the market position of Vanish against other competitor launches and intensive promotional activity. As a result, market share trends are improving, according to the company.

Surface care sales rose 3% to nearly $2.3 billion. There was good growth in Dettol/Lysol and Veja, with a strong result for Harpic being boosted by Power Plus and Max Power toilet liquids.

Home care sales increased 5% to $1.9 billion. In air care, the result was supported by the launch of Air Wick 100% natural propellant spray and Air Wick Freshmatic Odour Detect, with continued good growth in candles. In pest control, a strong season and growth in automatic sprays contributed to the performance.

Finally, sales of dishwashing products rose 3% to $1.4 billion. The performance was led by the continued success of Finish Quantum and All-in-1.

The company noted that 71% of 2011 sales came from its 19 Powerbrands—but that’s down from 73% in 2010.

For the first quarter of 2012, sales rose 4% to $3.7 billion. Home care sales rose 1%, hygiene sales rose 5% and health care sales were flat.


 
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending money and how they’re cleaning clothes is changing.