Top Companies Report

14. Church & Dwight

July 10, 2013

Ewing, NJ
609.683.5900
www.churchdwight.com

Sales: $2.3 billion for household, personal care and oral care products. Corporate sales: $2.9 billion. Net income: $350 million.

Key Personnel: James R. Craigie, chairman and chief executive officer.

Major Products: Arm & Hammer and Xtra laundry detergent; OxiClean, Scrub Free, Kaboom and Orange Glo household cleaners; Nair depilatories; Oragel oral analgesics; Closeup and Aim toothpastes.

New Products: Arm & Hammer Crystal Burst unit dose detergent, Xtra Sensitive and Xtra Warm Vanilla Comfort detergents, Arm & Hammer Ultra Power detergent, Nair Spa Clay Total Care Trio, OxiClean Dishwashing Booster, Trojan lubricants, Arm & Hammer Tooth Tunes toothbrushes.

Comments: Corporate sales rose 7% last year, which the company attributed, in part, to higher sales of Arm & Hammer liquid laundry detergent, Xtra liquid laundry detergent, Oxiclean laundry additives and the new A&H Crystal Burst unit does laundry detergent. These gains were partially offset by lower sales of A&H powder detergent, Spinbrush toothbrushes and Arrid deodorant. Organic sales growth rose 5%.

CEO Jim Craigie is never shy about promoting Church & Dwight’s performance since he took over in 2004. During those nine years, the company’s total shareholder return of 145% easily outdistanced No. 2 Colgate. He credits C&D’s strong results to several factors, including:
  • Recession-resistant product portfolio;
  • A balanced portfolio of 60% premium and 40% value products;
  • Power brands (8 brands Arm & Hammer, OxiClean, Trojan, Spinbrush, Xtra, Orajel, Nair and First Response account for more than 80% of sales);
  • Ferociously defending its brands;
  • Driving international growth (international accounted for 18% of sales in 2012, up from 2% in 2001);
  • Expanding gross margin (from 29.1% in 2001 to 44.2% in 2012);
  • Strong acquisitions (seven of the eight power brands were acquired since 2000);
  • Free cash flow management;
  • Superior overhead management (at $671,000 per employee, C&D has the highest revenue per employee than any major CPG company);
  • Expert management; and
  • Attention to total shareholder return.
Craigie is taking C&D’s power brands into new areas including manual toothbrushes (an $800 million category); cold sores ($200 million), dishwashing additives ($140 million) and sexual lubricants ($250 million). For the first quarter of 2013, sales rose nearly 13% to nearly $780 million.

In May, the company dedicated its new worldwide headquarters in Ewing, NJ. The facility has capacity for more than 550 employees. It occupies 250,000-square-feet and features two connecting 125,000-square-foot, energy-efficient office buildings separated by an atrium. The new headquarters centralizes employees previously housed in four separate buildings. All corporate departments of Church & Dwight are based at the new facility, including the executive offices, sales, marketing, Operations, finance, accounting, IT, law and HR. The R&D team and  Specialty Products Division remains in the former headquarters building in Princeton. 
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • A New Contender?

    A New Contender?

    January 6, 2017
    Detergent sales are up, innovation continues and Henkel is determined to make it a dogfight in the segment.

  • Engagement 2016

    Engagement 2016

    January 6, 2017
    CSPA convenes in Fort Lauderdale for annual meeting.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • New Hair Care Ingredients

    December 1, 2016
    Check out the latest releases from suppliers.

  • Hair & Now

    Hair & Now

    Melissa Meisel, Associate Editor ||December 1, 2016
    The shampoo and conditioner category is expanding with modern takes on these classic formulations.

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.

  • Aromas Revealed: Fragrance Disclosure

    Aromas Revealed: Fragrance Disclosure

    Daniel Greenberg, Agilex Fragrances||November 2, 2016
    Fragrance disclosure is a potentially dangerous issue.

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.

  • New Ingredients for  Household Cleaners

    New Ingredients for Household Cleaners

    Tom Branna, Editorial Director||November 2, 2016
    Here are ingredients introduced by suppliers during the past 12 months.

  • Clean It Up

    Clean It Up

    Tom Branna, Editorial Director||November 2, 2016
    The home care industry takes a hard look at itself and the changing world it competes in.

  • A-Okay!

    A-Okay!

    Imogen Matthews, For In-Cosmetics||November 2, 2016
    K-Beauty influences cosmetic development around the world.

  • Shine On

    Shine On

    Melissa Meisel, Associate Editor||November 2, 2016
    Oral care products are rising to the task with innovative components.

  • Next Gen  Antiseptics

    Next Gen Antiseptics

    Emily Kalal and Katherine S. Maka, RITA Corporation||November 2, 2016
    RITA researchers detail the benefits of 0.75% chlorhexidine gluconate (CHG) antiseptic handwash

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Contract Manufacturing / Private Label Directory

    Contract Manufacturing / Private Label Directory

    October 1, 2016
    Our directory is your source to find a manufacturer to get your product to market.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.