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15. Sun Products

Published July 10, 2013
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15. Sun Products

Wilton, CT

Sales: $2 billion.

Key Personnel: Jeffrey Ansell, chairman, president and chief executive officer; Al Drewes, executive vice president, chief financial officer and supply chain; Scott Almquist, chief customer officer; Gretchen Crist, senior vice president, chief human resources officer; Blair Hawley, chief supply chain officer; Brian Del Buono, chief legal officer and secretary; Jeffery Strong, executive vice president, retailer brands and Canada; Ed Vlacich, executive vice president, national brands; Carlos Linares, chief technology officer.

Major Products: Wisk, All, Surf, Sunlight, Cuddlesoft and Snuggle laundry care.

New Products: All Stainlifter with wash-in pretreats, All Fresh & Sensitive, Snuggle Exhilarations, All Mighty Pacs, Wisk Deep Clean PowerBlasts.

Comments: Sun Products is the No. 2 player in the US laundry detergent category. The company expects to stay there thanks to several introductions such as All Mighty Pacs and Wisk Deep Clean PowerBlasts. Both products make it easier than ever to get cloths clean. In fact, in an interview with Happi earlier this year, Ed Vlacich, Sun’s EVP-national brands, noted that convenience is the No. 1 benefit consumers cite these days, with value coming in at No. 2.

But whether its value or convenience, consumers are showing a preference for Sun Products’ detergent brands. All and Surf have earned top spots in the TNS Product of the Year award contest.

Earlier this year, Carlos Linares joined the company as chief technology officer. 

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