Top Companies Report

17. Guthy-Renker

July 10, 2013

Palm Desert, CA

Sales: $1.3 billion (estimated) for personal care products. Corporate sales: $1.8 billion.

Key Personnel: Bill Guthy and Greg Renker, co-founders and co-chairmen; Lenny Lieberman, shareholder and board member; Kevin Knee, vice chairman and chief financial officer; Ben Van de Bunt, shareholder and board member; Seth Radwell, president and chief marketing officer; Georg Richter, president and chief operating officer.

Major Products: Cosmetics and personal care brands including Proactiv, Meaningful Beauty, Wen Hair Care, Sheer Cover, X Out, Principal Secret, Natural Advantage.

New Products: ProActiv+, Sheer Cover Studio, Wen SixThirteen Ultra Nourishing Cleansing Treatment, Anti-Frizz Styling Crème and Straightening Smoothing Gloss.

Comments: Proactiv accounts for half of Guthy-Renker’s $1.8 billion in sales, according to industry sources. Meaningful Beauty’s sales are around $200 million.

Proactiv sales should get a lift from the February launch of Proactiv+, which features Smart Target benzoyl peroxide technology, according to Proactiv+ developers Dr. Katie Rodan and Dr. Kathy Fields. According to Rodan and Fields, in the past, the challenge for topical acne medicines has been getting them into the pores and off the skin’s surface where they can cause dryness and irritation. Now, with the Smart Target technology, the micronized benzoyl peroxide is drawn into the pore with laser-like precision to kill acne-causing bacteria. With more medicine in the pore, acne blemishes clear faster and breakouts decrease. Also key is the introduction of a prebiotic, omegas and kojic and glycolic acids into the 3-Step System for enhanced hydration and overall brightening.

“We want our customers to see their skin and their lives flourish. Our passion for acne treatment guided us through many years of research and clinical studies and the creation of new formulas for improved effectiveness,” said Rodan.

Adds Fields, “Proactiv+ can take customers beyond having clearer skin to help them achieve the best skin they’ve ever had. They can achieve a luminous, healthy-looking complexion with smaller-looking pores and visibly softer, smoother, more even-toned skin.”

It may seem like a contradiction in terms, but Bill Guthy and Greg Renker brought class to the infomercial concept—no screaming spokespeople making outlandish claims.. For their efforts, Response Magazine inducted them into the Direct Response Hall of Fame’s inaugural class earlier this year.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Contract Manufacturing / Private Label Directory

    Contract Manufacturing / Private Label Directory

    October 1, 2016
    Our directory is your source to find a manufacturer to get your product to market.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers

  • The International Top 30 Household and Personal Products Companies

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.