Top Companies Report

21. TupperWare

July 10, 2013

Orlando, FL

Sales: $711 million for cosmetics. Corporate sales: $2.6 billion. Net income: $193.0 million.

Key Personnel: Rick Goings, chairman and chief executive officer; Mercedes Bazterrica, senior vice president and chief brands officer; Lillian D. Garcia,  executive vice president and chief human resources officer; Edward R. Davis III, vice president and treasurer; R. Glenn Drake, group president, Europe, Africa and the Middle East; Josef Hajek, senior vice president, tax and government affairs; Simon C. Hemus, president and chief operating officer; Timothy Kulhanek, vice president, internal audit and enterprise risk management; Pablo Munoz, group president, Latin America; Michael Poteshman, executive vice president and chief financial officer; Nick Poucher, vice president and controller; Thomas M. Roehik, executive vice president, chief legal officer and secretary; Christian E. Skröder, group president, Asia Pacific; José R. Timmerman, executive vice president, supply chain, worldwide; Robert F. Wagner, vice president and chief technology officer; William J. Wright, senior vice president, global product marketing.

Major Products: Beauty and personal care products including Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo.

New Products: Skin care—Bio Joven Ginseng Energizing Anti-Wrinkle Facial Treatment, Armand Dupree Revitalizing Anti-Wrinkle Treatment, Armand Dupree Eye Contour Gel, Armand Dupree Reductive Body Sculpting Gel and Herbal 3 Body Creams by Fuller Mexico; Regeneration Tight, Firm and Fill Extreme Tri-Peptide Complex, Regeneration Tight, Firm and Fill Extreme Lip Treatment and the BC Spa Bright line by BeautiControl; Nutrimetics Ultra Care+ Extreme Hand Repair, Nutrimetics Ultra Care+ Facial Rejuvenation Kit and Nutrimetics Restore Anti-Aging Serum by Nutrimetics; as well as the Sun Caring UV Protector Face Lotion and Natur Radiance Moistrich Base by NaturCare. Fragrance—Armand Dupree Red, Tour Collection New York, Scappare Fly and celebrity fragrances, Espinoza Paz and Galilea by Fuller Mexico; Sexy Red, BeautiControl Fancy, Summer Mist, BC Man and BeautiControl Spirit by BeautiControl; Pink Diamond, Avroy Shlain Delite Me, After Midnight Gold and Be Mine Tonight by Avroy Shlain; and Armand Dupree Acqua, Ornella Piü Fresh and Bella fragrances by Nuvo. Cosmetics—Armand Dupree Extra Glossy Lipstick from Fuller Mexico; BC Color Hydrating Lip Color from BeautiControl; Nutrimetics Hydra Brilliance Lipstick, Colour Impact Eyeshadow and Pure Touch Blush from Nutrimetics; as well as a complete color cosmetics line under the brand name Colorfull, which includes lipsticks, lip pencils, nail enamels, mascara, eye pencils and eye shadow, from Avroy Shlain. Category expansions—baby care and jewelry by BeautiControl, with the BC Spa for Baby Collection and BC Jewelry which includes four jewelry collections, customized to correspond with BeautiControl’s eBeauti Style online fashion diagnostic tool; and a family range including Camphor Cream, as well as a Naturals range which includes body butters by Avroy Shlain.

Comments: Tupperware CEO Rick Goings made headlines this year, saying that the US is a  “Wal-Mart market,” according to reports. But on a global scope, the company is seeing gains boosted by growth in Asia and South America.

“We are not reliant on one part of the world or one market to perform in order to deliver,” Goings said, defining its  established markets as those in Western Europe including Scandinavia, Australia, Canada, Japan, New Zealand and the US. All other markets are classified as emerging markets.

For 2012, corporate sales stayed flat at $2.6 billion and net income fell 12%  to $193.0 million. Beauty sales rose 5% globally to $711 million, but in  North America fell 12% to $348.3 million. This decrease was primarily a result of smaller and less active sales forces in both Fuller Mexico, due to higher field manager turnover, and BeautiControl, from higher achievement standards for awards and fewer promotionally driven initiatives compared with 2011.

The company also had two personnel changes this year, with the addition of Mercedes Bazterrica as senior vice president and chief brands officer this Spring. Previously, she was vice president, marketing, international with Kimberly-Clark Corporation, where she had a tenure of 13 years.

Lillian D. Garcia is now executive vice president and chief human resources officer; formerly executive vice president and president Fuller Argentina.

Goings also received the CEO of the Year award from the Holmes Group, an organization dedicated to proving and improving the value of public relations, during a May 7 ceremony in New York City.

Tupperware sales were up 4% to $662.9 million for the 13 weeks ended March 30, 2013, the company said.
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