Top Companies Report

27. John Paul Mitchell Systems

July 10, 2013

Beverly Hills, CA

Sales: $500 million (estimated).

Key Personnel: John Paul DeJoria, chief executive officer; Luke Jacobellis, president; Rick Battaglini, vice president, finance; Angus Mitchell, artistic director, education; Jason Yates, vice president of marketing.

Major Products: Paul Mitchell, Awapuhi Wild Ginger, Mitch, Paul Mitchell Lab (hair care), Tea Tree (hair and body care), Paul Mitchell the Color (professional hair color).

New Products: Curls, Express Dry (June 2013), Sun (limited edition March – August 2013, including travel sizes).

Company News:  Paul Mitchell is still a top privately-held company in professional hair care. The company sells its products in more than 100,000 beauty salons in nearly 90 countries.

JPM CEO John Paul DeJoria’s motto is, “Success unshared is failure.”

This year, the hair care company bulked up its marketing efforts with the addition of a new vice president, Jason Yates. He took over for Robert Yates (no relation), who retired as the senior vice president of marketing. Yates brings more than 20 years of leadership experience working on all sides of the professional hair industry, beginning behind the chair as a hairdresser in England and as an international platform artist.

“We are delighted to welcome Jason Yates to John Paul Mitchell Systems to lead the continued growth of our product lines,” said DeJoria. “We are so fortunate to have found someone with a multi-faceted background like Jason’s. In addition to his experience leading sales and marketing teams, Jason’s background as a hairdresser and platform artist will be especially invaluable as we continue to innovate and positively impact the professional beauty industry and stylists all over the world.”

DeJoria continued, “I would like to thank Robert Yates for his many, many contributions to the company over the last 15 years. He has been instrumental to our company’s global success.”

Paul Mitchell kicked-off a partnership with select Marriott brands in Spring 2012, in which products became available in-room for guests of Courtyard by Marriott, SpringHill Suites, Residence Inn and TownePlace Suites nationwide. 

In May 2013, John Paul Mitchell Systems and Residence Inn by Marriott thanked moms for all they do with a month-long celebration. As part of the “Residence Inn by Marriott Mom’s Month Sweepstakes,” Paul Mitchell The School locations in Los Angeles, Chicago and Washington, D.C. areas, along with Paul Mitchell Focus Salon, Raika Studio in New York City treated sweepstakes winners to complimentary services in assorted markets.
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