Top Companies Report

28. Markwins

July 10, 2013

City of Industry, CA

Sales: $490 million

Key Personnel: Eric Sung-Tsei Chen, chief executive officer; Bill George, president; Martin Toh, general manager; Eric Weeks, vice president, sales; Brian Talbot, vice president, marketing.

Major Products: Cosmetics brands including Wet n Wild, Black Radiance, Tropez, The Color Institute, The Color Workshop, The Spa Workshop, Disney Princess/Fairies/Minnie, Barbie, Monster High.

New Products: Fergie Center Stage collection (nail color), Wet n Wild Color Icon Bronzer SPF 15, CoverAll Cream Foundation and Pressed Powder, MegaImpact Mascara and MegaLast Liquid Lip Color.

Comments:  Wet n Wild took 2012 by storm, riding the waves of a two-year double-digit growth and further elevating the brand by signing Grammy Award Winning Artist Fergie as its first global beauty ambassador. A Wet n Wild devotee since her days growing up in Hacienda Heights, CA, Fergie is the ideal inspiration for the brand’s new Fergie Center Stage Collection by Wet n Wild.

The range recently launched with a tailored nail color line, with each product influenced by Fergie’s love of nail lacquer.  It debuted at Walgreens in February 2013.

“Makeup is a personal passion of mine so I made sure that I touched and curated every single product in this collection to ensure we are offering the highest quality formulas, textures, and shades available,” said Fergie in a press statement.

In March 2013, Wet n Wild also debuted a variety of innovations in its general color cosmetics line with a nod to Los Angeles, its hometown. This message is epitomized within wet n wild’s new logo and tagline: “All Access Beauty.”

New additions ranged from a Color Icon Bronzer SPF 15 to CoverAll Pressed Powder to MegaImpact Mascara, which rolled out at mass market retailers for Spring 2013.

In other news, Markwins International appointed Jason Chen as sales manager for Latin America. In this role, he will be responsible for sales in Central America, Caribbean, Colombia, Venezuela, Ecuador and Peru. 
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