Top Companies Report

29. Energizer

July 10, 2013

St. Louis, MO
314.985.2000
www.energizerholdings.com

Net Sales: $426 million for personal care. Corporate sales: $4.6 billion. Net earnings: $ 409 million for the year ended Sept. 30, 2012.

Key Personnel: Ward M. Klein, chief executive officer, Energizer Holdings, Inc.; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer, Energizer Holdings, Inc.

Major Products: Hawaiian Tropic and Banana Boat sun care products; Edge, Schick, Skintimate and Wilkinson Sword shaving products; Wet Ones and Playtex Sport wipes.

New Products: Banana Boat Sport Performance CoolZone Sunscreen Lotion (SPF 30, 50), Banana Boat Protect + Hydrate Sunscreen Lotion (SPF 15, 30, 50), Hawaiian Tropic Silk Hydration Continuous Spray (SPF 15, 30), Hawaiian Tropic Silk Hydration After Sun, Schick Hydro 5 Disposables, Edge Ultimate Shave Gel, Edge Body Shave Cream, Fresh + Sexy Wipes by Playtex.

Comments: Energizer Personal Care, a division of Energizer Holdings, is a leading player in the US sun care market via its Hawaiian Tropic and Banana Boat brands, and a thought leader in the sun care industry through category-driving initiatives aimed at raising awareness of the need for sun protection. The Energizer Personal Care shaving brands, including Schick, Edge, Skintimate and Wilkinson-Sword, continue to innovate in the shaving category in efforts to provide men and women with the best shaves for their skin.

For fiscal 2012, corporate sales fell slightly 1.7% to $4.6 billion for the year ended Sept. 30, 2012, according to the company’s annual report. However, net earnings were up sharply.

Skin care sales rose less than 2% to $423 million and sales of “other” personal care products doubled to $3 million.
The company, unfortunately, received unwanted publicity when a consumer caught on fire after applying Banana Boat spray sunscreen and standing near an open flame.

As a result, Energizer issued a voluntary recall that included 23 Banana Boat spray sunscreen products sold from January 2010 through September 2012. It received reports of four injuries in the US and one in Canada. Energizer believed that this issue is associated with the product delivery system, specifically the size of the spray valve opening on the affected products. The spray valve opening on the affected products dispenses more than is typical in the industry for continuous sun care sprays, it said in the recall. As a result, the product is taking longer to dry on the skin than is typical with other continuous sprays. 

In an effort to reach new consumers, the company also rolled out a line of flameless wax candles in Fall 2012. These candles are made with long-lasting LEDs that never need replacing ensuring a soft glow every time. 

“The introduction of flameless wax candles is a natural extension of our household lighting portfolio and we’re dedicated to bringing the very best in home lighting to consumers,” said Anne Bannister, general manager, Strategic Ventures at Energizer.
“Consumers want stylish, versatile home accent lighting so we created a beautiful and realistic way to set ambiance anywhere in the home.”

For the six months that ended March 31, 2013, Energizer saw corporate sales of $2.28 billion and net earnings of $214.7 million, according to the company; with personal care net sales of $1.2 billion. 
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.

  • New Skin Care Ingredients

    May 13, 2016
    Here is a list of new skin care ingredients available from select suppliers

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The Zika Threat

    The Zika Threat

    Christine Esposito, Associate Editor||April 1, 2016
    Concerns are spreading about transmission of this mosquito-borne disease.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.