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29. Energizer



Published July 10, 2013
Related Searches: chief system natural sunscreen
29. Energizer
St. Louis, MO
314.985.2000
www.energizerholdings.com

Net Sales: $426 million for personal care. Corporate sales: $4.6 billion. Net earnings: $ 409 million for the year ended Sept. 30, 2012.

Key Personnel: Ward M. Klein, chief executive officer, Energizer Holdings, Inc.; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer, Energizer Holdings, Inc.

Major Products: Hawaiian Tropic and Banana Boat sun care products; Edge, Schick, Skintimate and Wilkinson Sword shaving products; Wet Ones and Playtex Sport wipes.

New Products: Banana Boat Sport Performance CoolZone Sunscreen Lotion (SPF 30, 50), Banana Boat Protect + Hydrate Sunscreen Lotion (SPF 15, 30, 50), Hawaiian Tropic Silk Hydration Continuous Spray (SPF 15, 30), Hawaiian Tropic Silk Hydration After Sun, Schick Hydro 5 Disposables, Edge Ultimate Shave Gel, Edge Body Shave Cream, Fresh + Sexy Wipes by Playtex.

Comments: Energizer Personal Care, a division of Energizer Holdings, is a leading player in the US sun care market via its Hawaiian Tropic and Banana Boat brands, and a thought leader in the sun care industry through category-driving initiatives aimed at raising awareness of the need for sun protection. The Energizer Personal Care shaving brands, including Schick, Edge, Skintimate and Wilkinson-Sword, continue to innovate in the shaving category in efforts to provide men and women with the best shaves for their skin.

For fiscal 2012, corporate sales fell slightly 1.7% to $4.6 billion for the year ended Sept. 30, 2012, according to the company’s annual report. However, net earnings were up sharply.

Skin care sales rose less than 2% to $423 million and sales of “other” personal care products doubled to $3 million.
The company, unfortunately, received unwanted publicity when a consumer caught on fire after applying Banana Boat spray sunscreen and standing near an open flame.

As a result, Energizer issued a voluntary recall that included 23 Banana Boat spray sunscreen products sold from January 2010 through September 2012. It received reports of four injuries in the US and one in Canada. Energizer believed that this issue is associated with the product delivery system, specifically the size of the spray valve opening on the affected products. The spray valve opening on the affected products dispenses more than is typical in the industry for continuous sun care sprays, it said in the recall. As a result, the product is taking longer to dry on the skin than is typical with other continuous sprays. 

In an effort to reach new consumers, the company also rolled out a line of flameless wax candles in Fall 2012. These candles are made with long-lasting LEDs that never need replacing ensuring a soft glow every time. 

“The introduction of flameless wax candles is a natural extension of our household lighting portfolio and we’re dedicated to bringing the very best in home lighting to consumers,” said Anne Bannister, general manager, Strategic Ventures at Energizer.
“Consumers want stylish, versatile home accent lighting so we created a beautiful and realistic way to set ambiance anywhere in the home.”

For the six months that ended March 31, 2013, Energizer saw corporate sales of $2.28 billion and net earnings of $214.7 million, according to the company; with personal care net sales of $1.2 billion. 


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