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37. Helen of Troy

Published July 10, 2013
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37. Helen of Troy

El Paso, TX

Sales: $200 million (estimated) for personal care products. Corporate sales: $1.3 billion.

Key Personnel: Gerald J. Rubin, chairman, chief executive officer and president.

Major Products: Personal care and grooming products that range from hair care and styling products to medicated skin care to antiperspirants and deodorants. Brands include Brut, Infusium 23, Pert Plus, Sure, Ammens, Ogilvie, Final Net and Sea Breeze.

Comments: Helen of Troy’s corporate sales jumped 9% to a record $1.3 billion and operating income was $148.8 million, an increase of 6.7%. Net sales revenue recorded by the firm’s personal care segment—which includes a mix of consumable personal care products as well as tools and devices for hair styling—decreased 1.2%. Helen of Troy subsidiary Idelle handles brands like Sure, Final Net, Brut and Sea Breeze.

In January, Helen of Troy announced plans to build a $38 million, 1.3-million square foot distribution center in Olive Branch, MI. Helen of Troy already owns and operates a distribution center in Southaven, MI and leases a smaller unit in Memphis, TN. The new facility should be operational in the third fiscal quarter of fiscal 2014, which will allow the company to end its lease in Memphis. Helen of Troy recognizes the power of brand names, and as such licensed several leading banners in the personal care category for durable products, in areas like brushes, accessories and even small home appliances. For example, it offers blow dryers under Vidal Sassoon, manicure/pedicure kits under Revlon and Bed Head brushes and accessories while its Kaz unit sells products like the Honeywell with Febreze Freshness Cool & Refresh Tower Fan.

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