Top Companies Report

10. Yves Rocher

August 2, 2013


Sales: $3.0 billion

Key Personnel: Bris Rocher, chairman and chief executive officer.

Major Products: Skin care and cosmetics. Brands include Yves Rocher, Petit Bateau, Stanhome, Dr Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums Paris, Flomar.

New Products: Skin care and cosmetics—Anti-Age Global skin care, Couleurs Nature blush, Anti-Asphyxiation Flash Mask, 24-HR Antioxidant Shield Serum, Sexy Pulp Volume Gloss lipcolor, Beauté des Pieds (foot repair balm), Pure Calmille facial scrub, Inositol Végétal skin care. Fragrances—So Elixir edp, Comme une Évidence Homme Green edt, Flowerparty edt, Naturelle edt.

Comments: From a country that created the modern beauty industry, Yves Rocher occupies a special place in the heart of French consumers. In a consumer survey conducted earlier this year by Barometer Posternak, the company was named the No. 1 cosmetic brand in France. Clearly, that’s why Yves Rocher is committed to opening 100 new points of sale in France before 2015. In fact, France accounted for 36% of group sales last year, compared to Western Europe (34%) and Eastern Europe and Other, each with 15%. The top 10 markets for Yves Rocher are France, Russia, Germany, Italy, Venezuela, Mexico, Belgium, Spain, Scandinavia and US/Canada.

By distribution channel, in-store sales accounted for 36% of sales, followed by distance sales (28%), direct sales (19%), digital (9%) and other (8%).

The Yves Rocher brand holds the lion share of corporate sales, accounting for 64% of sales in 2012. According to the company, Yves Rocher has nearly 2000 retail outlets worldwide and is available in more than 80 countries. In contrast, Stanhome products are available in just six countries (Italy, France, Spain, Mexico, Venezuela and the Philippines). Dr Pierre Ricaud operates 50 beauty care centers in France and has a brand presence in Western Europe and Russia. Daniel Jouvance has a sea water spa center and four traditional spas, as well as a brand presence in Western Europe. Kiotis Paris is distributed by 200,000 Stanhome representatives in six countries (France, Italy, Spain, Mexico, Venezuela and The Philippines). ID Parfums Paris is available only through mail order and e-commerce and finally, Flormar is the No. 1 cosmetics brand in Turkey and is available in more than 70 countries. In fact, 50% of Flormar’s sales are derived from Turkey, which boasts 85 of the brand’s 300 retail outlets.