Top Companies Report

25. L’Occitane

August 3, 2015

France
www.loccitane.com
Sales: $1.2 billion

Key Personnel: Reinold Geiger, chairman and chief executive officer; André Hoffmann, executive director and managing director, Asia-Pacific; Domenico Trizio, executive director and chief operating officer; Thomas Levilion, executive director and group deputy general manager; Karl Guénard, executive director and joint company secretary; Nicolas Veto, executive director and vice president, human resources; David Boynton, managing director, North Atlantic and Australia; Bénédicte Le Bris, head of research and development and quality; Nicolas Siriez, international managing director, Continental Europe and Latin America; Jean-François Gonidec, deputy general manager, supply chain; Marcin Jasiak, group managing director STREAM (Russia, Poland, Scandinavia, Central Europe); Shiho Takano, head of group operations, Japan.

Major Products: Personal care, skin care and fragrance sold under the L’Occitane, Melvita, Le Couvent des Minimes and Erborian banners.

Comments: Sales rose nearly 12% last year. The BRICs certainly didn’t sink L’Occitane, as sales in China, Hong Kong, Brazil and Russia rose 20.1%, 13.1%, 10.6% and 10.4%, respectively. Yet, even as it expanded a presence in emerging markets, L’Occitane continued to develop emerging brands and emerging technologies. For example, e-commerce accounted for nearly 9% of sales last year, and executives are implementing new systems to enhance online sales. Still, the company isn’t forgetting its brick and mortar roots. During the year, L’Occitane opened 91 own stores, compared to 82 in the previous year.

By country, Japan accounted for 16.0% of sales last year, followed by US (13.0%), Hong Kong (11.4%), China (8.7%), France (7.7%), United Kingdom (5.7%), Luxembourg (5.0%), Russia (4.3%), Brazil (4.2%) and Taiwan (3.3%). Other countries accounted for 25.6% of sales.

This year, the company will continue to invest in strategic areas such as product innovation, digital and CRM, marketing and sales distribution channels, as well as emerging brands such as Melvita, au Brésil and Erborian. Finally, L’Occitane is upgrading and selectively expanding its own retail store network.
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