Sales: $1.5 billion
Key Personnel: Yoshihiro Kaneda, chief executive officer, Sunstar Group; Richard McMahon, president, oral care.
Major Products: Oral care—Gum, Butler, Guidor; Health & beauty— Kenkodojo, Equitance.
New Products: Oral care—Soft-Picks Advanced, Gel Gum AftaClear, Gum Original White Toothpaste, Gum Crayola Toothpaste; Monsters toothbrushes; Actival paste and rinse.
Comments: Sunstar, a globally recognized leader in the oral care industry, has been providing research-based products and services in 90 countries for more than 80 years. The company is committed to partnering with dental professionals and scientists to enhance the health and wellbeing of people everywhere. Sunstar manufactures an extensive line of preventive and therapeutic products under the brands Gum, Butler and Guidor.
The company was founded in 1932 in Japan as a manufacturer and seller of rubber glue for bicycle inner tubes. This year, The Sunstar Group announced the opening of its new, global oral care site in the US with larger office, manufacturing, R&D and distribution space in Schaumburg, IL. Sunstar Group will accelerate the expansion of its global oral care business utilizing this new facility.
In other news, the Equitance brand won the Shape magazine beauty award for Sunscreen Broad Spectrum SPF 36—a 3-in-1 sunscreen, skin brightener and makeup primer for the Editors’ Picks 2016 Sun Awards.