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current issue September 2015
 •  Clariant Expands EcoTain Offerings for Personal Care  •  Personnel Appointments at Tria Beauty  •  'Can-Do' Acquisition in Auto Air Care  •  Pilot Chemical Honors Former CEO  •  New Standard for Laundry Packs
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Great Lash Gets A Pop of Color



America’s topselling mascara was out in August in four limited-edition shades, inspiring shoppers to stock up before supplies ran out. Taking its cue from runway trends, Maybelline New York introduces The Great Lash Color Collection ($6.40 each) in Lush Green, Purple Passion, Tempting Teal and Blue Sees.
 
According to the company, the Great Lash Color Collection subtly boosts natural eye color, enhances the shape of the eye and defines lashes for a modern yet accessible lash look. Unique primary package showcases each of the four shades on the famous pink and green tube.
 
Happi tested purple, a surprisingly pleasant take on Maybelline’s winning mascara formulation. This is rivaling its Falsies mascara (known for its curved brush and lash-lengthening benefits) as the brand’s best rollout so far this year!