07.01.16
Irvine, CA
855.866.3223
ww.toofaced.com
Sales: $150 million.
Key Personnel: Jerrod Blandino, co-founder and chief creative officer; Jeremy Johnson, co-founder and chief executive officer; Eric Hohl, president.
Major Products: Prestige color cosmetics.
New Products: Born this Way concealer, Totally Cute Eyeshadow Palette, Sketch Marker Eyeliner, Lip Injection Glossy, Peanut Butter and Jelly Eyeshadow Palette Melted Matte lipgloss, Mascara Melt-Off, La Matte lipstick, Sweethearts bronzer, Cocoa Contour Deep Palette, Royal Oil.
Comments: In the 1990s, color cosmetic aficionados Jerrod Blandino and Jeremy Johnson started an independent company with catchy packaging and punchy, glamorous products. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. The brand, which is big at outposts like HSN, Ulta and Sephora, is best known for innovative cosmetic kits. For example, the Peanut Butter and Jelly Eyeshadow Palette sold out online before it hit stores. The nine matte and shimmer color shades feature antioxidant-rich cocoa powder with a hint of peanut butter scent.
According to Karen Doskow, director at Kline’s Consumer Products practice, “smart brands” like Too Faced utilize social media platforms to influence consumers’ purchasing decisions.
855.866.3223
ww.toofaced.com
Sales: $150 million.
Key Personnel: Jerrod Blandino, co-founder and chief creative officer; Jeremy Johnson, co-founder and chief executive officer; Eric Hohl, president.
Major Products: Prestige color cosmetics.
New Products: Born this Way concealer, Totally Cute Eyeshadow Palette, Sketch Marker Eyeliner, Lip Injection Glossy, Peanut Butter and Jelly Eyeshadow Palette Melted Matte lipgloss, Mascara Melt-Off, La Matte lipstick, Sweethearts bronzer, Cocoa Contour Deep Palette, Royal Oil.
Comments: In the 1990s, color cosmetic aficionados Jerrod Blandino and Jeremy Johnson started an independent company with catchy packaging and punchy, glamorous products. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. The brand, which is big at outposts like HSN, Ulta and Sephora, is best known for innovative cosmetic kits. For example, the Peanut Butter and Jelly Eyeshadow Palette sold out online before it hit stores. The nine matte and shimmer color shades feature antioxidant-rich cocoa powder with a hint of peanut butter scent.
According to Karen Doskow, director at Kline’s Consumer Products practice, “smart brands” like Too Faced utilize social media platforms to influence consumers’ purchasing decisions.