Rhodia Launches Miracare Plaisant

2008-04-15 | 04:12

Plant-based surfactant system is mild and refreshing

Rhodia (In-Cosmetics stand L200) has designed Miracare Plaisant, an innovative sulfate-free and plant-based surfactant blend for cleansing applications. This natural and mild performance concentrate is suitable for body washes, shampoos, facial cleansers and liquid soaps.

Thanks to its eco-friendly profile, Miracare Plaisant meets strong sustainable development expectations from consumers: biodegradability, renewable ingredients, sulfate-free and VOC-free  formulations. This plant-based performance concentrate also enhances sensorial benefits such as, refreshing, mildness and soft after feel. Compared to market standards, laboratory tests demonstrated Miracare Plaisant’s superior performance relative to skin moisture retention, visual dryness and redness. This innovative
solution also provides excellent foam performance in sulfate-free body washes. Miracare Plaisant is a liquid sodium cocoyl isethionate delivery system that provides formulation flexibility and cost-saving benefits. This new pre-blended surfactants is easy to
formulate and is less time consuming than processing and heating separate ingredients. The high-purity foaming agents in Miracare  Plaisant are performant even in hard water.

More info: www.rhodia-novecare.com