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current issue November 2014
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Innovations Aplenty at Maybelline



Mascara and more at this mass market beauty staple.



By Melissa Meisel



It’s a new year and beauty brand Maybelline is doing a lot more than making the world’s best mascara. According to sources, here’s a look at some new products coming up down the pipeline in 2014:
  
  • Dream Wonder Powder is Maybelline’s first smooth-whipped pressed powder that glides on softly and smoothly. It  uses wet-process technology that envelops the pigments with emollients that are smoothed for an ultrafine creamy texture for a silky soft result on skin. Available in 16 shades.
 
  • Baby Skin Instant Pore Eraser instantly blurs the appearance of pores for a flawless finish. Elastomers create a satin finish minimizing the appearance of pores while new Insta-blur technology filters light to visibly smooth pores away.
 
  • Face Studio: is a completely new franchise for MNY. Face Studio Master Glaze Glisten Blush Stick  instantly gives cheeks a dewy, gently glazed look with an innovative creamy formula. Innovative technology combines shea butter and glazed pearls allowing the formula to roll on a continuous glide for a dewy finish.
 
  • Face Studio Master Hi-Light Light-Boosting Blush and Bronzers  combine an expert balance of shade and shimmer and enhances skin for all-over natural-looking brightness.
 
Maybe she’s born with it; maybe it’s Maybelline!