Wellness Arena Is Doing Well

June 6, 2006

While some segments in the household and personal products industry are rather sickly these days due to rising feedstock prices, there’s no denying that the wellness segment is thriving. What exactly is wellness? Well, industry observers define the segment as any product category that helps consumers feel good about themselves and fulfills a broader range of health ideals. This catch-all phrase encompasses categories such as functional food, beauty supplements and natural ingredients. According to a recent study by Datamonitor, nine out of 10 European and U.S. consumers consider improving their health to be important, and 66% reported taking more steps to improve it. Clearly, the wellness category will be a growth engine for the household and personal products industry in the future and you’ll see more wellness-related coverage in each issue of Happi.

For example, this month, Susan Eliya looks at natural ingredients, which represents just one component of the wellness segment. The article, which begins on p. 71, looks at the products and processes that industry suppliers are developing to help both multinational and regional marketers create effective natural personal care products.

We’re so sure that wellness will become a driving force in the industry that we’re launching Beauty I/O, beauty from the inside-out, this fall. This special supplement will be mailed with your regular issue and will include in-depth articles on topics such as functional foods, beauty supplements and other related topics. We’re confident that this new publication, which is being developed with our sister magazine Nutraceuticals World, will be an excellent source of information regarding the fast-growing wellness category.

But we’re geting ahead of ourselves. This edition of Happi.com includes articles on active ingredients for skin care, natural makeup and packaging trends.

Related End-User Markets:

blog comments powered by Disqus
  • Of Diaper Rash and Drones

    Of Diaper Rash and Drones

    Christine Esposito, Associate Editor||June 30, 2016
    Where was the Amazon Dash button when I was a new mom?

  • More Moisture? Yes, Please!

    More Moisture? Yes, Please!

    Christine Esposito, Associate Editor||March 29, 2016
    The new Sothys Hydra3HA Treatment quenches dry skin.

  • Of Maps and Moisturizer

    Of Maps and Moisturizer

    Christine Esposito, Associate Editor||August 26, 2015
    Men don’t think they need to ask for directions, and they don’t think they need skin care products either. Can the industry cash in on these lost souls?

  • The Definition of Beauty

    The Definition of Beauty

    Andrew Miller, MD, Associates in Plastic Surgery||July 13, 2015
    It's always changing, but plastic surgery can help.

  • FDA Is Back on the Prowl

    FDA Is Back on the Prowl

    Raqiyyah R. Pippins, Kelley Drye & Warren LLP||May 11, 2015
    Two Warning Letters allege certain personal care products intended for dark spots, redness or wrinkles are drugs.

  • Put Your Best Face Forward

    Put Your Best Face Forward

    Cristi Stiers, global business director, Dow Consumer & Industrial Solutions||October 27, 2014
    Cristi Stiers explains how social media is shaping skin care solutions.